Publicity: Five Tips for Calling a Reporter

Written by Ned Steele

Always ask, “Is now a good time?”

Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” showsrepparttar reporter you’re sympathetic to her needs. It also ensures your pitch gets heard whenrepparttar 145535 reporter is devoting proper attention.

Your goal: attract

In your first contact with a reporter, don’t come off like a talking encyclopedia. Your job now is to attract and interest them – not to deliverrepparttar 145536 whole story yet. Keep it short and enticing.

Offer that reporter a nugget of information they need

The best way to get a reporter’s attention: put yourself in her shoes and ask yourself, “What do I know about my topic that would help this reporter do a better job or get a big story?”

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Written by Ned Steele

They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.

What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"

This isrepparttar single worst way to follow up after sending something.

When you make this no-no call,repparttar 145534 reporter thinks: “If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right overrepparttar 145535 phone. If they weren't interested in your story ideas before, they certainly won't be now.

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