Public Relations—A Free Lunch?

Written by Claire Cunningham

Seems like everyone is looking forrepparttar proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.

By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries marketing messages. (It's notrepparttar 107931 same as investor or employee relations.) Marketing PR can generate inquiries, economically extendrepparttar 107932 reach of your advertising and direct mail programs, boost your company's credibility and enhance its standing as an expert.

There are three basic marketing PR tactics for you to consider:

NEWS RELEASES Does your company bring new products or services to market? Improve existing products or services? Publish literature? These are all great subjects for news releases. Send releases to editors at relevant publications. One release a month is a good goal.

Instant Messaging – A Powerful Communication Tool for Your Business

Written by Cavyl Stewart

Many people do it so innocently that it’s hard to believerepparttar dangers that are lurking. Spammers, pfishers, hackers, predators – they’re all poised to wreak havoc on you, your employees and your business contacts. Yet many people don’t even realize that these dangers exist because, after all, they’re just doing their jobs.

When you’re IM’ing,repparttar 107930 last thing you probably think about is who else is out there, watching. But you should be worried and you should be using protection – security protection, that is.

When you use your business computers to send instant messages, your entire company becomes vulnerable. In no time at all, your business could collapse. This is not some sales-driven scare tactic; it’s real and it happens. If you own a business and you or your employees conduct business using Instant Messaging, it is your responsibility to ensure that all business information is kept out of harm’s way.

You need to be able to block incoming and outgoing dangerous IM traffic such as unsafe scripts, streaming audio and video, buffer overflow attacks and executable URLs. You need protection from interactions with potentially dangerous strangers. You’ve got to make sure this type of protection is available regardless ofrepparttar 107931 IM service orrepparttar 107932 screen names being used. You’ve got to know who is doing what and when, so that you can modify your security measures as necessary.

Didn’t realize you had so much to do when all you really wanted to do was communicate, did you? Before deciding to droprepparttar 107933 IM idea altogether, take a look at IMsecure Pro.

IMsecure Pro handles all ofrepparttar 107934 above security issuesrepparttar 107935 moment it is installed. Forrepparttar 107936 most protection, you as well as those with whom you IM need IMsecure Pro installed on their computers.

Think there’s no room in your organization for instant messaging? Think again. There are many benefits in communicating this way with your clients, vendors and others. Instant messaging creates a conversation log which you can always refer back to should there be some disagreement or some other reason to replay a conversation.

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