It's no secret. The more you know about psychology of selling, more sales you will make. If you do business on internet, it is extremely important that you know how to effectively communicate to your audience using written word. The problem is, your audience isn't one massive, homogonous blob made up of all same stuff. Each person in your audience is different and responds to different messages in different ways.
Luckily, psychologists have narrowed blob down to six personality traits with specific hot buttons. When you push as many of these hot buttons as you can, using perfectly polished copy, you increase your profits. And that's whole point, isn't it?
Take a look at list of personalities and their Hot buttons. See where you fit in and then incorporate as many hot buttons as you can into copy of your sales letters, email, website and any other promotional material that you produce.
Fact Finders These people are obsessed with specifics. The more specifics and hard numbers that you can use, more likely you are to turn these people into customers. HOTBUTTONS: Facts, numbers, statistics
Scratch-My-Backers This group of people are motivated to action when you display a willingness to do something for them in return for their action. HOTBUTTONS: Rewards, incentives
Tried and Truers Some 'Tried and Truers' are actually scared to try new things. These people need to know that they are not first ones to try out this new idea. They need to know that what ever you are offering has been tried before and has proven successful. HOTBUTTONS: Examples of other's success, testimonials