Psychology - the Magic Selling Ingredient

Written by Pamela Heywood

Basic psychology is about people's needs and their need to fulfil them. Most of us have a distinct priority at any given time, one problem that must be solved before all others, a "one thing at a time" mentality.

You will be unlikely to interest a homeless man in a new car, until he's fulfilled his basic need for shelter first - unless he plans to live inrepparttar vehicle, I suppose.

Understanding this principle and seeing how it applies to selling, will enhance your sales performance zillion-fold. Sell one thing at a time and concentrate on that. Sell other things as "back-end" oncerepparttar 127415 immediate need is fulfilled. Don't confuse, don't stray fromrepparttar 127416 point, do stick onrepparttar 127417 blinkers and keep torepparttar 127418 target andrepparttar 127419 matter in hand.

Don't overlookrepparttar 127420 obvious.

Make sure you putrepparttar 127421 words "Click Here" on a banner. People respond to simple commands. Serve up testimonials next to your products or your newsletter sign-up form. People want to belong to groups: they'll want to belong to your "club" if it is seen to be a good one and endorsed by others.

Use colours that conveyrepparttar 127422 right image and inciterepparttar 127423 right actions. Want to be seen as an authority? Use black and yellow. Conservative and business-like? Dark blue, maybe a bit of grey. Business-like and money-orientated? Blue and green - which so many large corporate sites have adopted.

Positioning of elements on a web page also makes a big difference. Apparently, whatever is atrepparttar 127424 top-right ofrepparttar 127425 screen is what's most likely to get clicked. The average eye is drawn to that position - nothing to do with Windows' exit button being up there, I'm sure! This and 90% ofrepparttar 127426 population being right-handed, to me, makes a strong case for right-hand navigation, with your best offer in pole position.

Words: I could write tomes on what you can do with them! But I won't make an idiot of myself, instead read what great copywriters like David Garfinkel, who isrepparttar 127427 author of Killer Copy Tactics and widely acclaimed as "The World's Greatest Copywriting Coach" says. He uses psychology to great effect:

3 Mindset Changes To Increase Your Sales And Profits

Written by Noel Peebles

Consumers Are Individual Customers

The idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to "push" advertising out to. In fact, wise marketers will removerepparttar word "consumers" from their vocabulary all together. You can't have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they're more demanding than ever.

They expect more from you. They deserve your respect and expect to be treated like equals. The old fashioned general store knew how to look after their customers. The trick forrepparttar 127414 modern marketer is to take those old "values" and userepparttar 127415 new technology to build a relationship that treats each customer as an individual.

Be First In The Mind Or The Marketplace?

It is better to be first inrepparttar 127416 prospects mind than to be first inrepparttar 127417 market place. Once somebody else gets into your prospects mind you can't take away their position with money alone. We're all quick to pass judgement and it's difficult to change a mind once a mind is made up. You have to blast your way intorepparttar 127418 mind because people don't like to change their minds.

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