Internet: Psychographics versus Demographics

Psychographics versus Demographics

Written by Dr. Adnan Ahmed Qureshi

Being a branding guy is enough to drive you nuts. One reason why it can make you crazy is that people will ask for your advice - and pay decent dollars for it. I , might add - only to ignore you and repparttar

advice they paid for.

It's not that these are disagreeable people, mind you. These are simply people who refuse to accept how profoundly repparttar 119024 web has changed marketing and banding strategies. Sure, everyone has their own theories about how to promote their business on repparttar 119025 web, but by far, repparttar 119026 most whacked out are repparttar 119027 Number Nuts.

At repparttar 119028 risk of generating a few hundred thousand nasty e-mails, allow me to explain. Adnan's Second Law of Corporate Motivation clearly states that, "90 percent of repparttar 119029 world is driven by fear, while repparttar 119030 remaining 10 percent puts fear into repparttar 119031 first 90 percent". Number Nuts fall into repparttar 119032 first 90 percent, who figure if they bolster their delusional strategies with enough numbers, they won't lose their jobs because they can always blame bad data.

Ah I can tell by repparttar 119033 twinkle in your eye that you can already identify at least six of them in your office, right? For that reason, most Number Nuts (typically escaped inmates from large ad or media agencies) cling to outmoded techniques such as demographics for marketing on repparttar 119034 web.

Demographics is repparttar 119035 practice of dumping people's characteristics into quantifiable categories and then basing your strategy on those numbers. It could be "white, male mental patients between repparttar 119036 ages of 26 and 34" or "female psychiatrists in repparttar 119037 Detroit area over repparttar 119038 age of 40". You get repparttar 119039 idea.

The problem with demographics is that it worked for repparttar 119040 TV shows like Bewitched. After all, there were, what, eight channels for 150 million people in those days? You either watched Bozo, returns of Fireball 500, or - in drastic cases - turned off repparttar 119041 tube. Back then, you could pretty well rely on repparttar 119042 fact that more guys than girls would be watching Gunsmoke, and that viewers of repparttar 119043 Lawrance Welk Show could qualify as certified antiques.

Script Kiddies III - Grilled Kiddie

Written by Michael Bloch

In my previous articles, "Script Kiddies - Vermin of repparttar

Internet" and "Script Kiddies II - A warning to parents", I described repparttar 119023

Script Kiddie problem.

This article contains information for web site owners and surfers regarding what to do when your system is continiously "probed" from repparttar 119024 same source, or if your site is compromised. Who you gonna call? KiddieBusters? (could be a good name for a web site?)

If you are running personal firewall software while surfing, you can actually do something with repparttar 119025 logs. You can send them to your ISP along with an incident description. They may be able to chase it up on your behalf. Better still, if you can identify repparttar 119026 IP address using a tracing program, send repparttar 119027 firewall log with repparttar 119028 trace results to repparttar 119029 owner of that address along with time, location etc.

I run traces on some of my logs, but this can also be a bit dangerous as there is a possibility that repparttar 119030 owner of repparttar 119031 address detects that you are "pinging"* them and therefore revealing your own IP address. Properly configured firewall software can minimise repparttar 119032 danger of this.

Also, repparttar 119033 IP address shown does not necessarily mean that it is repparttar 119034 Script Kiddie themselves. There are various cloaking devices that repparttar 119035 Kiddies use to hide their true origin, or may only refer to repparttar 119036 service they are using to launch repparttar 119037 attack. But it doesn't hurt to send repparttar 119038 IP owner a polite email to serve as an alert, especially if you have been able to establish a repetitive address.

How to write repparttar 119039 email? The following is a message I recently sent to an ISP. (the IP and port numbers have been replaced with x's).

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Greetings,

I have been receiving a number of warning messages over repparttar 119040 last couple of days from my firewall software regarding an xxxx scan which seems to be originating from your service. Even as I am typing this I am receiving numerous warnings. It is currently 6.20pm Adelaide time, Monday 12 February. Could you please look into this for me as it is becoming highly annoying. Last night I had around 80 such warnings in 1 hour. Thanks. Below is my log of some of these scans and repparttar 119041 copy of repparttar 119042 trace results.

GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:15:18 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:00 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:08 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:38 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:38 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:54 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:19:56 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:21:00 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP FWIN,2001/02/12,18:21:04 +10:30 GMT,xxx.xxx.xxx.xxx:xxx,xxx.xxx.xxx.xxx:xxx,TCP

Please contact me if you require any further details.

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I also attached my "traceroute"** results, but have not included them here as they identify repparttar 119043 customer number. The ISP responded to my message and said that they had "contacted" repparttar 119044 customer. I received no further scans.

It isn't just repparttar 119045 casual surfer who is affected by Script Kiddies. Web Site owners are often repparttar 119046 target of "vandals", also known as "Web Crackers". Web cracking is a popular Kiddie past-time. These individuals derive great pleasure from making changes to your web site without your knowledge. They access authoring rights to your site by "stealing" your password in a variety of ways. It isn't financially,politically or religiously motivated, it's just vandalism.

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