Psst, wanna know how to double or triple your page views?

Written by Chris Small


It's easy, just design and engineer your main page in such a fashion that people will click beyond it intorepparttar rest of your site.

If you are like a lot of webmasters you're losing a significant number of visitors as soon as they get to your front door . The Main Page on any site isrepparttar 134805 doorway torepparttar 134806 rest ofrepparttar 134807 content of that particular site. But,repparttar 134808 BIG question is ....will repparttar 134809 door open? Willrepparttar 134810 visitor turnrepparttar 134811 knob and push through repparttar 134812 main page to see what's really in there?

We faced this situation recently. We had what was a very pretty web page. That's not just our opinion, many visitors commented very positively onrepparttar 134813 look ofrepparttar 134814 main page. Some even went as far as to copyrepparttar 134815 design completely and place it on their own page (but that's another story). The problem was that a good percentage ofrepparttar 134816 visitors never went beyondrepparttar 134817 main page. Something had to be done, and done fast.

Following is what we did to dramatically changerepparttar 134818 click through rate on our site pages. After implementing these changes we saw a 200% - 300% increase in our internal traffic.

1) Tighten up onrepparttar 134819 load time.

The graphics files got reduced and used more efficiently. Some of repparttar 134820 nonessential copy got turfed too. We also took out virtually all outside links fromrepparttar 134821 main page. The result is a sleeker looking page that is more efficient in deliveringrepparttar 134822 message aboutrepparttar 134823 rest ofrepparttar 134824 site.

2) Ease of Navigation.

Allrepparttar 134825 main category pages are clearly listed onrepparttar 134826 sidebar. Each category page is a site unto itself with it's own navigation features andrepparttar 134827 links to allrepparttar 134828 other site categories are still listed onrepparttar 134829 sidebar. This repeated but tasteful use ofrepparttar 134830 same links and graphics on every page greatly increasesrepparttar 134831 load time on subsequent page views.

3) High Value Perception.

The top 4 links at our site judiciously userepparttar 134832 words; Traffic, Free, & Special. These words are proven to draw interest and attract attention. The second part of this though is to actually deliverrepparttar 134833 value. Nothing will turn people off faster than a phony. If you promise a FREE Report, then you'd better deliver it. This leads us to another point.

Looking Good on the Web

Written by Ruth McIntyre-Williams


There's a lot of websites out there floating around in cyberspace, screaming for attention. When you cast your site out intorepparttar void, will you be able to catch viewers and hold on to them? Will they click through or click off?

You haverepparttar 134804 content. You have a message. You need to present it in a professional and attractive manner quickly, beforerepparttar 134805 viewer hits that return key. A few basic design skills will help you along.

1. The first important step is to provide a CENTER OF INTEREST to catchrepparttar 134806 viewer's eye. This can be your logo, a heading graphic, a gripping photograph. This should be atrepparttar 134807 top left or center of your site page. Say you have an online nursery business. You might splash a stunning photo of billowing red begonias acrossrepparttar 134808 top of your page. Right under it you could have your logo and business name. Or, you could haverepparttar 134809 logo and/or name printed right onrepparttar 134810 photo, just make sure it's VERY legible. Nothing spoils a photo more than faint unrecognizable smears on it.

2. From your center of interest object, you need to make sure people quickly see/read what you think is most important for them to know. Don't put paragraphs of text. They won't bother with it, and may even leave your site. Think poster. A web page is like a poster. Present information briefly and design it sorepparttar 134811 whole poster can be read quickly. To do this, you need to have EYE TRAVEL. This means planning graphics, tables, or short text snips to be placed onrepparttar 134812 page in such a pattern as to lead your viewers alongrepparttar 134813 page to see what you want them to see without their making a conscious effort. Remember people read left to right, top to bottom. This is natural. Make use of it.

And, don't be afraid of blank space!! Did you hear me? Don't be afraid of blank space! Give your text and graphics room to breathe!

things apart. Make your table cells big. Put in spacers. A star in a black sky is more visible thanrepparttar 134814 same star inrepparttar 134815 Milky Way.

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