Protecting your on-line real estate

Written by David Seitz

Now that you have an active website and ezine, you should be concerned about protecting it! Let's face it, your website is wide open to anyone with an itchy right clicking finger and an Internet connection.

Protecting your intellectual property and website content is not as difficult as most people think. I imagine you put a lot of blood, sweat and tears into your website's planning, concept, and creation. Correct? Why not take an extra couple of hours to protect it from allrepparttar Internet slime that's waiting aroundrepparttar 108209 corner to steal it?

Your first step in your security checklist should be a trip to "10 Big Myths About Copyright Explained." You may find many of your questions answered here.

Once you getrepparttar 108210 feel forrepparttar 108211 kind of protection that's readily available to you, it's time to get serious!

Allrepparttar 108212 copyright, patent and trademark information you need can be found throughrepparttar 108213 following resources.

Congressional Web Site http:/ homas2.html

Copyright & Fair Use atrepparttar 108214 Stanford University Libraries

Also be sure to visitrepparttar 108215 World Intellectual Property Organization at:

Copyright Office

Here is another excellent website on copyrights. I am sure you can dig up trademark and patent info here as well as a ton of other free advice. The name suitsrepparttar 108216 site well:

Here is a popular patent search system

Copywriting: Techniques for a Great Body!

Written by Wild Bill Montgomery

1) Think about your Readers

When writing ad copy be sure thatrepparttar average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is to write just as if you were saying it to their face. Addressrepparttar 108208 reader as "you" in your copy. Just like a one on one conversation. Sometime take a closer look at some ofrepparttar 108209 advertising around you. How many times do you see them using "you"?

Make your copy interesting to read, almost story-like, allrepparttar 108210 time generating enthusiasm for your product or service. Find ways to place facts in your copy without sounding like an Army Service Manual. The trick is to conveyrepparttar 108211 hard dry facts and numbers, while making them interesting to read.

Don't talk about yourself. Readers don't care what you like, what you did or what you think. They want to know if they will like it and how it will benefit them.

2) Organize your Copy

When you write your copy you should always know what your primary message or selling point is as well as allrepparttar 108212 secondary selling points. You might want to use your primary message as part of your headline and then dedicate a few lines or paragraph to expand on it. Then fit in your secondary selling points in lines or paragraphs after that. Whether they are a few lines or a paragraph would depend onrepparttar 108213 size of your copy. How much space you can set aside for your selling points? Before you start writing your copy write down all your selling points. Sort them inrepparttar 108214 order of importance. When writing your copy, move smoothly from point to point, one leading intorepparttar 108215 next.

3) Short is Better

Everyone knows that short sentences are easier to read and comprehend than long sentences. One thing that all writers have in common is that they are taught to write short and to-the-point sentences. Read back through your copy. If you find a sentence that has more then 12 words, find a way to break it down. Break all long sentences into 2 sentences. If necessary, break them down again. You can also use hyphens to help separate long sentences. This is not to say that all your sentences should berepparttar 108216 same length. Copy can become boring whenrepparttar 108217 sentences are allrepparttar 108218 same length. Vary their length. Just keep them under 12 words. Remember you are writing copy, not fiction. Sentence fragments, as long as they sound good torepparttar 108219 readers ear, are completely acceptable in copywriting.

4) Don't be a Dictionary

Use simple and easy words. That's what a reader understands. Considerrepparttar 108220 mindset that you are communicating with. This reader is not trying to dissect and devour your copy. This is someone, who for one reason or another has been distracted from their primary goal to read what you have to say. It's only a short pause they're taking to quickly read your words. If you use complex words, you will either annoy or completely lose your reader. Keep It Simple Stupid! Ad Copy is Communication. Don't think that you are impressing them with words they probably couldn't spell and would never use themselves. Make it easy forrepparttar 108221 reader to understand and keep up withrepparttar 108222 copy.

5) Keep Clear of Tech-Terms with Wide Audiences

If your copy is to be read by a wide audience, don't wrongfully assume that they will know what you know. If you feel that these facts must be used, find a way to convey these terms inrepparttar 108223 best way that they can be understood. Don't use a technical term unless it isrepparttar 108224 best choice. Sometimes you have no other route than to use technical terms. Lets use "software" as an example. What other way can you put it? It's software. But then again you wouldn't want to say "C++ Software" just Software. The average reader has no idea that C++ is a programming language and could care even less.

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