Protecting Your Inventions--http://www.newideatrade.com/inventions.htm Written by Neil Armand
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others. A number of online forums, including Minnesota-based NewIdeaTrade.com (www.newideatrade.com), California-based Pl-x.com (www.pl-x.com), and Connecticut-based PatentTriage.com (www.patenttriage.com) now link buyers and sellers of intellectual property. The traditional transfer of intellectual property is complicated, costly, and can take up to one year. However, these online forums simplify and speed up process for transfer of new ideas. The Internet currently reaches more than 560 million users around world. This makes innovators’ potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $2.2 trillion in 2002 and is expected to reach $6.8 trillion by 2004. The innovators today can leverage massive reach of Internet and promote their new ideas to global market without substantial marketing costs.
| | Media Star Power Book ReviewWritten by Bonnie Jo Davis
Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews Judy Jernudd MindShelf Publishing 270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999 June 2003, ISBN: 0-9722398-3-9 194 pages, $14.95 http://www.MediaStarPower.comJudy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd insight into what makes a great media interview and she shares this insight in her book. Media Star Power covers terminology of media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will help you become a media savvy guest, market your product and business, position yourself in media, improve your confidence and help you prepare for a crisis.
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