Three years ago I was giving my first E-book keynote speech before
Arizona Book Publishing Association, when one of
esteemed publisher members asked me a very pointed question."What happens if someone steals your file and sells it or gives it away all over
Internet?"
Until I was asked that question I thought I was Sutter striking gold in California.
"How do you keep people from stealing your work?"
Beads of perspiration formed on my face and hands. I had cottonmouth. This is a bad dream. Why didn't I think of this before?
My mind immediately regressed to conversations with other professional speakers relating horrifying incidents where they discovered their "signature story" was being retold.
I thought about
many times I heard professional speakers telling Dr. Charles Jarvis's special Little Bird story without giving credit to Dr. Jarvis
I wondered how much easier it would be to take
Little Bird story as a file formatted in a common program like Microsoft Word for windows and then spread it to many thousands or even millions of people through e-mail.
Do you think that can happen? I think so.
Over
last 3 years many companies have become involved in creating encryption techniques that protect your e-book files from theft.
However, none of
encryption techniques are fail-safe. In fact many times when you download an encrypted book,
files are so huge and difficult to open that you end up canceling your order.
I was recently giving a teleseminar and an attendee asked a most common question.
The question was, "how to I keep someone from stealing my -e-book?
I decided to answer
attendee's question with a question.
Why do you care if they steal your e-book?
She replied" Because I will lose money."
That is when
light bulb went off in my brain. Companies that are spending all that money and putting in all that effort to encrypt e-books are throwing their money away. They are protecting people from opening e-books which really isn't'
major concern.
The problem is protecting
authors from
potential loss of fame and fortune.
Telling Dr. Jarvis's Little Bird Story without his citation isn't'
problem. The problem is in
potential loss of Dr. Jarvis's fame and fortune due to telling his story.
The loss of your e-book files represents a potential loss of your fame and fortune.
You lose no inventory if someone steals a digital file. Once you complete an e-book and post it on-line you automatically have 6 Billion copies in print. You have enough inventory for every man, woman and child on earth.
If one person reads your e-book and does not pay for it you may have one fan. If 100,000 people read it for free you may have a 100,000 fans.
A question I have is can you earn more money and have more fame with one fan or with 100,000 fans?
Over
last few weeks I have successfully completed
best e-book encryption system ever devised and it is yours absolutely free.
This Encryption system will allow virtually anyone to open and read your e-books, and yet this system will protect your fame and fortune.
The Perkins E-book Fame and Fortune Encryption System---Version 4.1 PEFAFES
Components of
Perkins E-book fame and fortune encryption system or PEFAFES
1. You need an e-book. An e-book can be 5 page or 500 pages long. You are
expert in your field. You get to call
shots on e-book size. You will advertise how to purchase additional copies of your e-book as well as how to purchase
Infoproduct mentioned later.
2. You need a tasty article. This article will be related to your e-book. The purpose of
article is to entice
reader to purchase your e-book. (Component #1)
The web address where article readers may find and purchase your e-book will be included.
3. You need an Infoproduct. An Infoproduct is an expansion of
article or extra information you forgot to include in your e-book. If your Infoproduct is exactly
same content as your article you may want to add special examples or additional Internet resources where web visitors may receive more information. Include many of
free resources on your own website. You will advertise your e-book price and your infoproduct price in
infoproduct text.
Here is your free copy of
revolutionary PEFAFES system.
Example of
Encryption System
For this example assume you are a public speaker who talks on
topic of "How to Win At Gambling"
You have a website titled " Vegas-Gambling.com"
The title of your e-book is: 101 Winning Poker Strategies" Price $9.95
Create an article that you will post to major websites on
Internet. You will offer your article free to webmasters in return for a link to
description page of your book located on your website or a website that fulfills your e-book orders.
Title this article "3 Ways to Win at Poker."
Let's say your e-book title is: "101 Winning Poker Strategies" Price 9.95