When I heard this tale I literally jumped in air and shouted, "YES!" because I had discovered reason why so many people are DOOMED to failure... before they even start!

Hopefully after you've heard this short story, it will have same impact on you. In next 500 or so words, you'll discover why 95% of people fail in Internet Marketing and why YOU MUST follow this simple principle to succeed. Ready?

Ok, so let's begin....

Allow me to introduce you to Terry, a window sales man from England. If I take you back about 20 years, you'd know Terry as a complete newbie... a not-long-since teenager who was wet behind ears in just about everything that he attempted.

The kind of person who couldn't sell false teeth to his own Granny, let alone compete with other sales men in industry. You know, kind who could sell snow to Eskimos.

So to add a twist to scenario, Terry's boss decides to send him out on a practical field trip on his first day. He throws him right in at deep end by asking him to visit an interested prospect at posh end of town... where big money is in Windows/Double-glazing sales. So off he goes..

He's as nervous as hell. With his hands shaking and his knees nobbling, he approaches front door and thuds door knocker several times. An oldish woman approaches and after his first shaking introduction, she invites him in.

Every operation of your business should be supporting you making that sale.

Yes, to be sure, marketing, accounting, product support, service support, customer service, shipping, and whatever process you have in place, are all important.

But without that sale... You flat-out don't have a business.

If you're running a small business, a Home Grown Internet Biz, for example, Making that sale is ABSOLUTE KING.

Though I will focus on your sole proprietorship, Home Grown small business, basics discussed here are true with bigger operations. In fact, a Home Grown Internet Biz has a huge advantage over all other business models when it comes to change & growth.

The advantage? We Home Grown Internet Biz Owners are able to respond quickly to good advice and new information.

We can immediately send emails to test our new information. All it costs us is our time. With each testing we can fine tune and improve on our conversion rate. Then test again.

We can then implement and test our findings to our websites and into our advertising campaigns. That's a powerful advantage.

How important are your sales to your Home Grown Internet Biz? That's your call, not mine. But, here's one example of how important sales are to my Home Grown Biz...

My monthly ISP cable access is $40.44. If I don't want to run my biz on public library's computer, I have no choice but pay that each month.

Hence, making $40.44 each month is my first order of business.

How do I pay it? I make sales. Or better, I make one sale that pays that entire amount. Then I concentrate on making next sale to pay for next fixed overhead item, etc.

My Home Grown Internet Biz sells a number of products and services. Many of them are supplied by affiliate programs.