< itle> tags. Many marketers will place their title as many as five to ten times within header of their page! This is good in that your relevance increases from number of keywords; however, this repetitive approach is poor netiquette and is usually not accepted by most search engines.
--- META Tags ---
Meta Tags are information fields located in header of a Web page. These tags store information about your browser, keywords, site description, and authoring information. The two main Meta Tags are "description" and "keywords." The "description" tag contains a short description of your page while "keywords" tag contains a search keyword list for your page. These two Meta Tags are used by search engines to index your site and are critical elements of every Web page. When your site is indexed, users can enter search topics into search engine to locate your site based on these two tags.
The Meta Tags should look like this in of your Web page:
To ensure proper indexing of your page, you will have to devise a content scheme that targets numerous types of search engines. Note that different search engines will index your site in different ways, depending on content. For instance, following list provides information on different ways that search engines can index your site:
* Some search engines look for an agreement between description, keyword, title, and body.
* Some search engines use only information located in first line of body of page.
* Some search engines use a combination of Meta Tags and body content to weight your page based upon consistency.
Obviously, you would want to maintain a consistent content and style throughout your page. It is important, however, to learn how different types of search engines work to have your page properly positioned in lists.
--- Hidden Form Fields ---
Once you've developed keywords for your site, you'll find that you still have over a dozen or so discarded phrases and words that are relevant to your page. Your Meta Tags are probably filled to maximum 255 character limit and that first line of your page body is a graphic and contains no pertinent text. Forcing any of these additional phrases and keywords into page can get you rejected from several search engines for "keyword stuffing," described below.
These types of dilemmas are quite common for many Web page developers, but solution is simple: a hidden form field. This form field is identical to every other form field (e.g. input fields, radio buttons, check boxes, etc.), however, it cannot be seen on page in a browser.
The hidden form fields go in body of Web page and look like following:
Many search engines will recognize hidden form fields and use information to index your site in same manner as they would standard text in body of your page. Some search engines ignore such fields, however, it is important to create pages that are acceptable across all search engines.
Hidden form fields can be used as first line of text in your Web page and should reside in your page before any other content. The reason for this placement is that most search engines will only use first 2,048 characters in a document. With hidden form fields, you can still get those extra keywords into your document without forfeiting space and layout.
--- Keywords ---
Keywords are one of more important elements of a Web page since they describe page to which they belong. The keywords that you select for your site must be relevant to page as well as frequently used within page's content.
Relevant keywords provide a better position in a search engine for your target market. For instance, if your site is specific to a new piece of financial software, it's important to stress keywords that best describe general and specific characteristics of software. If someone performs a search for "automobile" and your site appears, it's certain that you will get a few users. The problem is that these users will do you no good since they are interested in another topic.
Obviously, if you're selling some product that's important to a wide range of markets, then nearly any choice of keywords would be relevant to your site. The point is that you want to ensure that you're bringing in only those users that are interested in what your site has to offer. In this way, you are maximizing your marketing effort.
The following rules may not make sense immediately, however, by following them, you're sure to increase your search engine position as well as number of hits your site receives: