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Promotional Content... It's the little things that countWritten by Edward B. Toupin
Promotional content is invisible content in various recesses of a Web page. This type of content is used by search engines and directories to properly categorize your site and its pages during indexing.--- Site Title --- The title is first thing a search engine displays as a result of a search. This makes it imperative that title contains something readable and descriptive. Do not place a bunch of redundant terms in your title---make sure that title can be read as a sentence. If reader cannot understand meaning of title, then chances are they will not visit your site. Once you create your page title, place it once within header of page using < itle> tags. Many marketers will place their title as many as five to ten times within<IMG height=12 src="/the2.jpg" alt="repparttar 128078"> header of their page! This is good in that your relevance increases from<IMG height=12 src="/the2.jpg" alt="repparttar 128079"> number of keywords; however, this repetitive approach is poor netiquette and is usually not accepted by most search engines.<p>--- META Tags ---<p>Meta Tags are information fields located in<IMG height=12 src="/the2.jpg" alt="repparttar 128080"> header of a Web page. These tags store information about your browser, keywords, site description, and authoring information. The two main Meta Tags are "description" and "keywords." The "description" tag contains a short description of your page while<IMG height=12 src="/the2.jpg" alt="repparttar 128081"> "keywords" tag contains a search keyword list for your page. These two Meta Tags are used by search engines to index your site and are critical elements of every Web page. When your site is indexed, users can enter search topics into<IMG height=12 src="/the2.jpg" alt="repparttar 128082"> search engine to locate your site based on these two tags.<p>The Meta Tags should look like this in<IMG height=12 src="/the2.jpg" alt="repparttar 128083"> <head> of your Web page:<p> <meta name="description" content="Information."> <meta name="keywords" content="Key,words,go,here"><p>To ensure<IMG height=12 src="/the2.jpg" alt="repparttar 128084"> proper indexing of your page, you will have to devise a content scheme that targets numerous types of search engines. Note that different search engines will index your site in different ways, depending on<IMG height=12 src="/the2.jpg" alt="repparttar 128085"> content. For instance,<IMG height=12 src="/the2.jpg" alt="repparttar 128086"> following list provides information on<IMG height=12 src="/the2.jpg" alt="repparttar 128087"> different ways that search engines can index your site:<p>* Some search engines look for an agreement between<IMG height=12 src="/the2.jpg" alt="repparttar 128088"> description, keyword, title, and body.<p>* Some search engines use only<IMG height=12 src="/the2.jpg" alt="repparttar 128089"> information located in<IMG height=12 src="/the2.jpg" alt="repparttar 128090"> first line of<IMG height=12 src="/the2.jpg" alt="repparttar 128091"> body of<IMG height=12 src="/the2.jpg" alt="repparttar 128092"> page.<p>* Some search engines use a combination of<IMG height=12 src="/the2.jpg" alt="repparttar 128093"> Meta Tags and<IMG height=12 src="/the2.jpg" alt="repparttar 128094"> body content to weight your page based upon consistency.<p>Obviously, you would want to maintain a consistent content and style throughout your page. It is important, however, to learn how<IMG height=12 src="/the2.jpg" alt="repparttar 128095"> different types of search engines work to have your page properly positioned in<IMG height=12 src="/the2.jpg" alt="repparttar 128096"> lists.<p>--- Hidden Form Fields ---<p>Once you've developed<IMG height=12 src="/the2.jpg" alt="repparttar 128097"> keywords for your site, you'll find that you still have over a dozen or so discarded phrases and words that are relevant to your page. Your Meta Tags are probably filled to<IMG height=12 src="/the2.jpg" alt="repparttar 128098"> maximum 255 character limit and that<IMG height=12 src="/the2.jpg" alt="repparttar 128099"> first line of your page body is a graphic and contains no pertinent text. Forcing any of these additional phrases and keywords into<IMG height=12 src="/the2.jpg" alt="repparttar 128100"> page can get you rejected from several search engines for "keyword stuffing," described below.<p>These types of dilemmas are quite common for many Web page developers, but<IMG height=12 src="/the2.jpg" alt="repparttar 128101"> solution is simple: a hidden form field. This form field is identical to every other form field (e.g. input fields, radio buttons, check boxes, etc.), however, it cannot be seen on<IMG height=12 src="/the2.jpg" alt="repparttar 128102"> page in a browser.<p>The hidden form fields go in<IMG height=12 src="/the2.jpg" alt="repparttar 128103"> body of<IMG height=12 src="/the2.jpg" alt="repparttar 128104"> Web page and look like<IMG height=12 src="/the2.jpg" alt="repparttar 128105"> following:<p> <form> <input type="hidden" value="Keyword,list,here"> </form><p>Many search engines will recognize hidden form fields and use<IMG height=12 src="/the2.jpg" alt="repparttar 128106"> information to index your site in<IMG height=12 src="/the2.jpg" alt="repparttar 128107"> same manner as they would standard text in<IMG height=12 src="/the2.jpg" alt="repparttar 128108"> body of your page. Some search engines ignore such fields, however, it is important to create pages that are acceptable across all search engines.<p>Hidden form fields can be used as<IMG height=12 src="/the2.jpg" alt="repparttar 128109"> first line of text in your Web page and should reside in your page before any other content. The reason for this placement is that most search engines will only use<IMG height=12 src="/the2.jpg" alt="repparttar 128110"> first 2,048 characters in a document. With hidden form fields, you can still get those extra keywords into your document without forfeiting space and layout.<p>--- Keywords ---<p>Keywords are one of<IMG height=12 src="/the2.jpg" alt="repparttar 128111"> more important elements of a Web page since they describe<IMG height=12 src="/the2.jpg" alt="repparttar 128112"> page to which they belong. The keywords that you select for your site must be relevant to<IMG height=12 src="/the2.jpg" alt="repparttar 128113"> page as well as frequently used within<IMG height=12 src="/the2.jpg" alt="repparttar 128114"> page's content.<p>Relevant keywords provide a better position in a search engine for your target market. For instance, if your site is specific to a new piece of financial software, it's important to stress<IMG height=12 src="/the2.jpg" alt="repparttar 128115"> keywords that best describe<IMG height=12 src="/the2.jpg" alt="repparttar 128116"> general and specific characteristics of<IMG height=12 src="/the2.jpg" alt="repparttar 128117"> software. If someone performs a search for "automobile" and your site appears, it's certain that you will get a few users. The problem is that these users will do you no good since they are interested in another topic.<p>Obviously, if you're selling some product that's important to a wide range of markets, then nearly any choice of keywords would be relevant to your site. The point is that you want to ensure that you're bringing in only those users that are interested in what your site has to offer. In this way, you are maximizing your marketing effort.<p>The following rules may not make sense immediately, however, by following them, you're sure to increase your search engine position as well as<IMG height=12 src="/the2.jpg" alt="repparttar 128118"> number of hits your site receives: <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Building Doorway Domains for Optimized Search Engine Positioning</h2><font size="2">Written by Ralph Tegtmeier</font><br><br><script type="text/javascript"><!--
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<br> <font size="2">Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to<IMG height=12 src="/the2.jpg" alt="repparttar "> search engines to achieve better rankings. When human visitors hit<IMG height=12 src="/the2.jpg" alt="repparttar 128067"> page, they are required to click a link to get to<IMG height=12 src="/the2.jpg" alt="repparttar 128068"> site proper.<p>More often than not, doorway pages are quite ugly. That's because they are so highly optimized with<IMG height=12 src="/the2.jpg" alt="repparttar 128069"> search engines in mind, who happen to dislike graphics, nested tables, Flash, Java applets, JavaScript, frames, and<IMG height=12 src="/the2.jpg" alt="repparttar 128070"> like. So while they may perform nicely in<IMG height=12 src="/the2.jpg" alt="repparttar 128071"> search engines' indices, many of them don't exactly spell out cutting edge marketing skills from<IMG height=12 src="/the2.jpg" alt="repparttar 128072"> human visitors' (= clients'!) point of view. Granted that quite a few webmasters have caught on, resorting to generating more appealing pages featuring navigation elements and blending better with their sites' overall layout and design, but creating these can be a very time consuming effort.<p>What's more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of<IMG height=12 src="/the2.jpg" alt="repparttar 128073"> most notable examples being AltaVista. The reason for this is<IMG height=12 src="/the2.jpg" alt="repparttar 128074"> ongoing abuse<IMG height=12 src="/the2.jpg" alt="repparttar 128075"> doorway page technology has been subject to over<IMG height=12 src="/the2.jpg" alt="repparttar 128076"> years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame<IMG height=12 src="/the2.jpg" alt="repparttar 128077"> engines for implementing some self-protective countermeasures.<p>Another major issue concerns<IMG height=12 src="/the2.jpg" alt="repparttar 128078"> restrictions imposed on volume of page submissions. Search engines tend to limit<IMG height=12 src="/the2.jpg" alt="repparttar 128079"> number of pages a domain may submit per day. While such limits are seldom publicized and may vary widely from one engine to another, a general guideline adhered to by most search engine optimization professionals is about 5 pages per day and domain.<p>For large web sites generating hundreds or thousands of new pages (dynamic or static) per year, it is therefore paramount to work around this limitation in order to get as many pages indexed as possible. The more web pages represent a web site in a search engine index,<IMG height=12 src="/the2.jpg" alt="repparttar 128080"> greater<IMG height=12 src="/the2.jpg" alt="repparttar 128081"> chances of generating pre-qualified traffic.<p>Even if you're only selling a handful of products, any web marketing expert will tell you that you are well advised to feature each of them on a highly focused mini-site because this will considerably increase your search engine exposure and, hence, your chances of driving visitors your way. The obvious drawback of this strategy lies in<IMG height=12 src="/the2.jpg" alt="repparttar 128082"> fact that while you may make a lot of one-item sales this way, getting customers to buy several products at one pop isn't quite that easy without diluting your site's thematic focus again.<p>This is where Doorway Domains come in. They differ from tread-of-the-mill doorway pages in that they constitute dedicated web sites in their own right - highly focused, very targeted and immensely positionable. On<IMG height=12 src="/the2.jpg" alt="repparttar 128083"> other hand, they are not identical with mini-sites because human visitors will never get to see them!<p>Instead, they are search engine spider fodder at its very best - optimized to<IMG height=12 src="/the2.jpg" alt="repparttar 128084"> last byte, they can achieve excellent rankings. They will usually consist of several pages, each of which is optimized in a different manner: meta tags, titles, keyword density, etc. With every page following a slightly different basic optimization method or algorithm, they can target all important search engines and their various references in an incredibly effective buckshot strategy. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Promotional_Content_It's_the_little_things_that_count-28068.htm">></a></td></tr></table><script type="text/javascript"><!--
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