I have seen countless websites – perfectly good websites sitting out there on web, looking pretty – but not being seen. Here are some strategies to implement – over and over again if you want your website to be a success.

First of all, please! Provide content. Give your visitors a reason to be there and a reason to come back. It truly helps if your site’s focus is something you are passionate about. It is very difficult to succeed with a website you threw together solely because you thought it might ‘make you some money’. You’ve got to care enough about this baby to work on it constantly – even if it ISN’T making you money. So choose a topic that won’t bore you and in which you consider yourself a teacher. You’ve got to offer your visitor something. They aren’t coming to view your paid ads.

Once site is created, make sure that you have good Meta tags on every page. You’ve got to have them. The search engine spiders feed off them. They are a breeze to make. You can find free tools all over place to help you make them. I use Meta tag creator at http://www.anybrowser.com, mainly because I like to support site. They offer quality resources for free to their users. Even if you are getting a resource for free off of web, you should realize that webmaster benefits from you using it. You become one of their statistics – one of their visitors who find site useful. The more useful a site is, more it is frequented, higher value is placed on advertising space. So support sites you love – go there often. If you don’t have any particular page set up as your home page on your browser, choose a site you respect and use it as your home page.

See, really I believe one of secrets of success is generosity. If you covet your resources you close yourself off. If you fear your ‘competition’ instead of embracing them and networking with them, you cut yourself off. So take time to support other sites and network. Network at least once a day. Set your mind to it. If you see a site that you love, write webmaster. Tell them what you love about it. There is nothing better then a note from ethers appreciating all that you have been working on for months. You never know what can come out of these notes. Make suggestions. Tell webmaster (or webmistress) that you are interested in reciprocal linking, but that you would really much rather go a step further with them. That a reciprocal link really doesn’t do justice to amount of respect you have for what they are doing and offer to exchange articles with them, or newsletter ads – anything. Make some friends!

Ideally you should rent Wordtracker from http://www.wordtracker.com and research keywords in your meta tags before you create them. Wordtracker is a miracle! It’s very cheap to rent for a day (under $10) and it lets you research words you feel are key to your business and see how many people actually search on those terms, and how many competing sites out there are using those terms. Now that’s valuable! A word about metatags: One tag that used to be considered crucial, keyword metatag, is now considered pretty much useless. Most of search engine spiders have stopped looking at this tag. Adding it won’t hurt your site. In fact there are a few search engines such as Tehoma that still read it. But it definitely doesn’t carry enough weight as it used to.

Because keyword meta tag is ‘dead’, what we need to do is integrate our keywords into Title tag, Description tag and probably most importantly, into text on site. You can also add some keywords to alt tags on your sites images. But remember, your visitors will see whatever you have written there when they mouse over your images so keep message brief and professional and don’t over-do it or your site will look bad.

by Jeremy Gossman

If you are an Internet marketer or want to be there are 3 issues to be concerned with. Target market, traffic generation, and traffic converstion.

Which is most important?

Well, I would have to say that selecting your target market is. I am not saying that traffic generation and traffic conversion are not important, though.

Its just that if you have a target market that does not have credit cards or ability to spend money, then you are doomed no matter how much traffic you throw at a highly primed sales page.

A poor target market with no money will not produce you any profit no matter how hard you try. It doesn't even matter if you are greatest copywriter in world!

Your process for marketing online must always start with target market. Then, work on traffic and sales process to increase your profits. A bad site with minimal traffic will make money on a good target market.

Keys to determining a Good Target Market

1. Your target market should be big enough for your primary keyword to have several thousand searches or more a month on www.Overture.com. Check your key word at: http://inventory.overture.com/d/searchinventory/suggestion/

If there are only a few hundred searches for your primary keyword you should probably stop right there. Make sure you are using a key word that someone would type in search engine. If they were looking for your particular product idea.

2. Does average person in your target market have a credit card and money to spend?