It is one thing to get subscribers to your ezine or to get traffic to your web site, but it is quite another thing to keep your subscribers and visitors as your AUDIENCE.
You see, there is a difference between subscribers and an audience. Just as there is a difference between an unsubscribe and a non-interested subscriber. It is very important to keep attention of your subscribers or visitors. If you lose their attention, you may lose it for good. Go back and read that sentence again. If you lose attention of your subscribers, you may not get it back.
You may have 10,000 subscribers or 40,000 visitors, but are they really seeing and reading what you have to offer? What good is it if they delete your ezine without reading it and surf right on through your web site without "seeing" it?
The fact that you are reading this article indicates that ezine publisher / editor or webmaster is doing a good job of keeping you interested (or you are bored and have nothing better to do). Now how does he/she do that? Well, stop and analyze ezines or newsletters you are subscribed to. What about bookmarks for your favorite web sites? Do you read all of them or visit all of web sites all of time? Why or why not?
Let's examine some ideas here:
1. Original Content Does your ezine or web site provide original content or is it regurgitated content from a compilation of other web sites? If this is your intent, present your ezine or web site as a list of resources. Don't try to be what you are not.
2. Relevant Content Is your web site focused on marketing? Well, then don't fill it with deep sea diving articles. You will confuse your readers.
3. Keep it consistent Oh, you don't feel like writing this week? You say you are just going to "throw together" your ezine to get it done with and publish a fantastic one next week? Go ahead, but you run risk of losing your audience. One bad issue may cost you attention of your subscribers, though they may take six months more to actually unsubscribe. . 4. Keep It Simple & Quick Don't try to re-write encyclopedias in one issue. You will tire yourself out and not have anything left for your next issues. You will also tire your readers out and they may not take desired time to finish reading. If you do provide a lot of information, break it into "bite-size" morsels.