The best place to start is to list your program with directories that exist for just this purpose. If you do some research you'll find many "associate directories" to list with. Since these directories are usually first stop people make when looking for an affiliate program to join, getting listed with as many of them as possible will work to your advantage and make it easier for them find you and what you have to offer.

Here are some of best directories that you can list your program's details with absolutely free.

1) Associate Programs http://www.AssociatePrograms.com/

You must first drill down to proper category to make your free submission. Make sure you fill in as much detail as possible and make it good as over half of submissions are rejected. This site is gospel for associate programs so you really want to get listed her.

2)CashPile http://www.CashPile.com/

The most comprehensive affiliate directory online. You'll get some great exposure by listing your program here- absolutely free.

3) Affiliate Channel http://www.AffiliateChannel.com

Fill in short form and you're good to go. All submissions are reviewed by a live human so make it good.

4) Affiliates Directory http://www.AffiliatesDirectory.com

Billing itself as "The Net's Largest Affiliate Program Directory". Free listing as long as your program has a website and is not MLM.

5) Affiliate Find http://www.AffiliateFind.com

Fill in short form to have your site listed in a flash.

6) Associate-It http://www.Associate-It.com

'I've been promoting this product for nearly 5 months now and I haven't sold anything. I've tried everything you can think of! I'm about ready to give up. Do you have any suggestions?'

After looking at his website and a couple of his ads, I wrote back with a simple question:

'Did you buy product yourself?'

His answer: No.

Maybe I'm coming from a biased point of view (as his affiliate sponsor), but to me, it was obvious that he didn't know product very well.

Most people don't want to believe it, but one of best ways to sell an affiliate product is to *buy product*, use it, and then provide a personal testimonial (assuming it deserves one, of course).

'But that costs money!' some people moan. Yes, it does; but so does wasted advertising dollars and effort. You're in business, remember? The phrase, 'you have to spend money to make money' is well-known for a reason: it's true.

Oh, you don't have a spend a lot; that's beauty of Internet. But think of it this way: why should your visitors buy a product that you wouldn't buy yourself? Investing in product gives you several advantages that you can use towards making more sales ...