Promoting Your eBusiness Without Breaking the Bank

Written by Kevin Noesner

When you are starting a web-based company, there is no greater sign of accomplishment than watching your page counter start cranking. But how do you get it cranking when on a start-up's budget?

The secret is to market in stages.

If you can't afford a mass marketing campaign to get those hits rolling in, then there are a few tricks and secrets to getting enough traffic to getrepparttar ball rolling. First thing is to exhaust all free advertising avenues. Why pay for something you can get for free, right? Well, as with all things, you typically get what you pay for, so don't think that you can run your site on freebies alone.

Exchange links. Target websites inrepparttar 125211 same market, but are not in direct competition. Prepare banners of several sizes and background colors to accommodate your proposed web partners. You'll have more luck withrepparttar 125212 exchange ifrepparttar 125213 website already contains banners or a links page. Don't expect a website to change their format just to accept your link. Focus on sites with moderate traffic that appear to have a bit of advertising on them. They'll be more likely to cooperate with an exchange.

Search engines. This isrepparttar 125214 #1 way thatrepparttar 125215 public will find your site. Don't neglectrepparttar 125216 importance of search results. Be aware ofrepparttar 125217 methods used by search engines. Something that may be helpful in your listing on one search engine may work against you on another. There are also several websites (such as that will add your site to multiple search engines simultaneously for free. Don't be impatient, though. Many search engines are over run with submissions, so getting a listing in 3 or 4 weeks is not uncommon.

Newsgroups. Find related newsgroups and get your name known. You can either do a post describing your sale items or services, or you can just be a newsgroup regular and becomerepparttar 125218 resident expert.

Now that you are up and running, you should have enough traffic to financially support your next marketing wave.

Advertise on key websites. These are high traffic webpages that were out of reach for link exchanges; ones marketed towardsrepparttar 125219 same consumers without being your competition.


Written by Larry Dotson


Join a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

You could create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to joinrepparttar web ring.


Register to win a web site award. They will usually give you an award graphic link to include on your site if you win. Awards are great to display because they will give you extra credibility and traffic.

Create your own awards site for other web sites. Giverepparttar 125210 winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your site.

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