Promoting Your Site With Doorway Pages

Written by Mathew Zupanec

Over 95% of Web users find what they are looking for by visitingrepparttar top 6 search engines. And everyone agrees that, If your site doesn't rank inrepparttar 128401 top 10 or 20 when doing a keyword search atrepparttar 128402 top search engines, your target audience won't be able to find you. WHAT IS A DOORWAY PAGE? Doorway Pages (also known as bridge pages, portal pages, jump pages, gateway pages, entry pages) arerepparttar 128403 best solution for many Webmasters to rank well for a specific keyword. They are pages specifically created for a keyword phrase and optimized for a particular search engine. These pages then provide a link to your main web site. WHAT DOES A DOORWAY PAGE LOOK LIKE? Makerepparttar 128404 doorway page in a way it makes sense torepparttar 128405 person viewingrepparttar 128406 doorway page. Ifrepparttar 128407 content onrepparttar 128408 doorway page is not interesting and compelling enough,repparttar 128409 surfer is very likely to simply click onrepparttar 128410 back button ofrepparttar 128411 browser and move on to other sites. HOW TO MAKE A DOORWAY PAGE? Your first step is to decide uponrepparttar 128412 exact keyword phrase you wish to target. Pickingrepparttar 128413 correct keyword phrase to target is very important. Each doorway page will target a specific keyword phrase (only one for better result). Never use more than 7 keyword phrases inrepparttar 128414 page. Try to create a doorway page without using this components: - No image maps - No background images - No frames - No embedded sounds - No Java - No JavaScript - No banners - No counters - No words written inrepparttar 128415 same or similar color asrepparttar 128416 background - Nothing complicated or intricate (CGI or FLASH pages) - No "refresh" tag (NOTICE: I deliberately change allrepparttar 128417 "<"s to "(" and ">"s to ")" inrepparttar 128418 codes below. As many email programs now read HTML, they may displayrepparttar 128419 HTML codes likerepparttar 128420 way you see them in your browser. When that happens you will not be able to see examples.) Page TITLES This area is one ofrepparttar 128421 most important factors when ranking highly inrepparttar 128422 search engines. Write page Title with keyword phrase at beginning, about 7-9 words maximum in length. Example: (TITLE)Doorway Pages for Webmasters(/TITLE) Meta DESCRIPTION Tag Describe your web page withrepparttar 128423 keyword phrase atrepparttar 128424 beginning ofrepparttar 128425 description, about 15 words. Example: (META NAME="Description" CONTENT="Doorway pages also known as bridge pages are HTML pages designed specifically to rank highly on search engines.") Meta KEYWORDS Tag Place keyword phrase atrepparttar 128426 start ofrepparttar 128427 tag. Do not put a

The Single Most Misunderstood Concept in Search Engine Positioning

Written by Michael Buck

On April 27th, we shared with you our article entitled "Is Search Engine Positioning Dead?" (If you missed it, visit forrepparttar archive) In this article, we presented several compelling 3rd party statistics suggesting that search engine placement remains by farrepparttar 128400 most powerful method for driving large amounts of targeted traffic to your web site.

As a result of this article, we received lots of great feedback, and many pertinent questions. But whenrepparttar 128401 dust settled, one topic rose torepparttar 128402 top ofrepparttar 128403 list and seemed to cause a great deal of confusion and mystery:

"Why is keyword selection so important and how do I selectrepparttar 128404 best keywords for my site?"

Let's break this down into bite-sized pieces and clear uprepparttar 128405 mystery, by answering our most frequently asked questions regarding keyword selection:

"What'srepparttar 128406 difference between a keyword and a keyword phrase? And which should I use?"

Put simply, a keyword is a single word such as "Maui." While a keyword phrase is a more descriptive string of two or more words such as "Maui vacations." Your specific approach to keyword selection will vary, depending on your industry. For certain niche markets, single words can be a good strategy (as long as they are specific to your product or service). But regardless of your industry...

Well-researched keyword phrases will attract quality, targeted visitors to your website who *specifically* want what you are selling.

Let's assume you sell Maui vacations, and your website is listed atrepparttar 128407 top ofrepparttar 128408 search results forrepparttar 128409 keywords "Maui" and "Maui vacations." Let's look atrepparttar 128410 characteristics of two groups of visitors you'd attract.

Those who perform a search on "Maui" are searching for a wide variety of topics. Such as Maui's history and culture, snorkeling, botanic gardens, hiking trails, sailing, golfing, and yes - some will be looking for Maui vacations. But only a small percentage ofrepparttar 128411 people who perform a search onrepparttar 128412 keyword "Maui" are qualified prospect for your vacation packages.

Now think aboutrepparttar 128413 prospects who find you by searching for "Maui vacations." Every prospect who performs this search is a qualified prospect for you. And by getting a top ranking with this more descriptive keyword phrase, you attract people who are more likely to become paying customers!

You see, someone who wants to take a vacation to Maui is not likely to search for "Maui." They're not going to search for "Vacations." And they're not going to search for "Hawaii" either. They're much more likely to enter a keyword phrase like "Maui vacations."

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