Promoting Your Business with Copper Wire? Think Again.

Written by Stone Evans, The Home Biz Guy


So many people launch their first or second business withrepparttar misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spendingrepparttar 120263 money that they need to get and keep their business running during those early years of their operation.

Let’s face it, when you start in business, money is usually pretty darn tight. So, you must figure out how to get offrepparttar 120264 ground without throwing your money downrepparttar 120265 drain. Every single red cent is important enough to hang onto with a tight fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were repparttar 120266 inventers of copper wire. He insisted thatrepparttar 120267 two of them were fighting over a penny one day and managed to stretch it out intorepparttar 120268 first strand of copper wire known to mankind.

Indeed, now is notrepparttar 120269 time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers ofrepparttar 120270 existence of your business. It is necessary to tell people that you are in business and to tell them what products and services you are offering.

Unless people know that you are offering a certain product or service at a certain price, no one will knock upon your door to buy your wares.

If you fail to attract customers and dollars, your business will die. Therefore, advertising is a must forrepparttar 120271 success of your business. Sure, word of mouth can take you places, but it can only take you so far. Advertising is designed to pick up where word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to pick up so many customers and dollars on every advertising or promotion venture. Yet, a certain portion of your old and new customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have seen attrition first hand.

You can spend all week advertising your ezine and note that your efforts have generated for example 500 new subscribers. Yet, by repparttar 120272 end ofrepparttar 120273 week, your subscriber base has only climbed by 250 subscribers. What went wrong?

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

Written by Brett Laffin


What is enthusiasm?

Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession ofrepparttar mind by an interest, study, or pursuit; [an] ardent interest."

Isn't that a typical Webster's dictionary for you? It gives yourepparttar 120262 literal meaning ofrepparttar 120263 word, but fails to actually convey its true essence.

When I think of 'enthusiasm', I immediately think of a wise saying that you may have heard:

"The true spirit of enthusiasm can be found in its own last four letters: 'I Am Sold Myself'."

You see, enthusiasm is a lot like passion. One cannot be merely 'excited' about something and atrepparttar 120264 same time be 'passionate' about it.

Passion involves every aspect of your existence, combined into one big swirl of dedication, love, and appreciation for something or someone.

Before you go any further in your career - or in your life - you must ask yourselfrepparttar 120265 question, "Am I enthusiastic about what I am doing right now?" If you take into considerationrepparttar 120266 wisdom inrepparttar 120267 passage above, you may be surprised at your own answer.

To be enthusiastic about something is to be so involved withrepparttar 120268 idea of its existence, potential, and prospects inrepparttar 120269 future, that you yourself believe in it whole-heartedly, 110%.

When you write your sales copy, be sure to let your enthusiasm SHINE through your words. Too many people simply state what a product can do for a customer if he or she purchases it.

Instead, try not to word your copy to be read like 'sales material'. In fact, you should aim to craft your copy like it won't be read at all! Your words should seem like YOU YOURSELF are standing in front of your customer, discussingrepparttar 120270 incredible aspects of your product with them!

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