Let’s face it, when you start in business, money is usually pretty darn tight. So, you must figure out how to get off ground without throwing your money down drain. Every single red cent is important enough to hang onto with a tight fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were inventers of copper wire. He insisted that two of them were fighting over a penny one day and managed to stretch it out into first strand of copper wire known to mankind.

Indeed, now is not time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers of existence of your business. It is necessary to tell people that you are in business and to tell them what products and services you are offering.

Unless people know that you are offering a certain product or service at a certain price, no one will knock upon your door to buy your wares.

If you fail to attract customers and dollars, your business will die. Therefore, advertising is a must for success of your business. Sure, word of mouth can take you places, but it can only take you so far. Advertising is designed to pick up where word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to pick up so many customers and dollars on every advertising or promotion venture. Yet, a certain portion of your old and new customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have seen attrition first hand.

Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of mind by an interest, study, or pursuit; [an] ardent interest."

Isn't that a typical Webster's dictionary for you? It gives you literal meaning of word, but fails to actually convey its true essence.

When I think of 'enthusiasm', I immediately think of a wise saying that you may have heard:

"The true spirit of enthusiasm can be found in its own last four letters: 'I Am Sold Myself'."

You see, enthusiasm is a lot like passion. One cannot be merely 'excited' about something and at same time be 'passionate' about it.

Passion involves every aspect of your existence, combined into one big swirl of dedication, love, and appreciation for something or someone.

Before you go any further in your career - or in your life - you must ask yourself question, "Am I enthusiastic about what I am doing right now?" If you take into consideration wisdom in passage above, you may be surprised at your own answer.

To be enthusiastic about something is to be so involved with idea of its existence, potential, and prospects in future, that you yourself believe in it whole-heartedly, 110%.

When you write your sales copy, be sure to let your enthusiasm SHINE through your words. Too many people simply state what a product can do for a customer if he or she purchases it.