Copyright 2005 Mal KeenanInternet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.
There are many ways that blogging can help in
promotion of your business. Since blogs are usually full of links and contain a large amount of keywords it will give your site a much better chance of being picked up by a search engine allowing more exposure for your business.
Taking a course on search engine optimization with help you determine best keywords for your blog.
You can establish yourself to be very knowledgeable about items your business carries and be influential in decision making process of your customers. This will give you credibility in your field and generate leads for your business.
You can use your blog as a method of introducing people behind your business to your customers giving your business a more personalized feel which will give you an edge on larger corporations. Also make sure that whomever you have creating entries in your blog has suitable writing skills because by keeping entries short and easy to read you will find it will bring your customers visiting often to see what is going on with your company.
Blogs can be used to run daily or weekly contests which is another great way to keep you customers coming back to your site. You can also highlight new business promotions with your blog. Blogs can be used to test out new projects or to get feedback on new products. If your blog contains a feedback feature you can judge feedback a new product might receive before it goes live on your web site. Customers and potential customers will love to be able to give you input on products or services of your business.
