In Part 1, we introduced idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package.the compact disc, or as it is commonly referred to.the CD. We also used industry of Cosmetology as an example, citing seven key and vital elements we introduced for consideration.

This is vital information that you need in order to provide your customers with any updates to your products, services, prices or any other changes that might occur. And, speaking of provision of updates, you should also consider starting a newsletter for this purpose as well if you have not yet done so.

Again, you also want to be sure your CD contains as much vital information for people who don't have online access although, practically anyone with a computer these days, also has access.

This aspect of promotion could serve to either offset and eliminate any print, radio or television advertisement costs you currently have, or serve to complement them. Your overall production costs (bulk rate price and time spent copying files) on compact disc will probably be between $.30 and $.40 per unit.

A similarly tenuous and invisible medium, vision and determination, bridges gap separating average Internet business from a $100 000 income.

A pedestrian crossing bridge connecting Zimbabwe and Zambia would hardly notice slight protrusion on its edge, if it weren’t for feverish crowd that perpetually mobs narrow platform. They congregate here for thrill of watching those foolish, or brave – always matter of opinion – that plummet into abyss with a rope tied around their ankles.

The Webmaster who finds a way to attract an equally feverish crowd to their website, will see money flow into bank like gushing waters of Zambezi below bridge.

But to create a thrill you have to jump!!! Standing at edge of narrow platform I was preparing to do just that…jump. But anticipatory thrill of dive was being overwhelmed by intense sensation of fear as moment drew near.

While jumpmaster was adjusting rope around my ankles, I stared at wild waters below…and thought.

‘What if rope snaps?’

Perched at edge of abyss with an inch thick rope - or a sensible decision - separating me from eternity, wasn’t exactly appropriate moment to think of consequences.

“Will I ever learn?”

I did same with Internet. Lured by promises of overnight riches by marketing “gurus”, I jumped headlong into Internet business. It costed me a lot of pain, heartache, disappointment and money. It came close to costing me everything that I had worked for my entire life.

“Well, I survived that one.”

That thought comforted me a little and shifted my mind into a more philosophical mode.

“What drives a human to do this crazy thing risking death or injury for an act that serves no purpose, or to leave a perfectly good business to plunge into hazy world of Internet?”

“Should I turn back?”

Hundreds of spectators lined rails of bridge and fringes of my life. The embarrassment would be too great.

The jumpmaster stopped fiddling with rope and stood up.

“Ready?” He asked.

“Ready.” I replied. My voice shook a little.

He extended his arm towards horizon - that’s where I was supposed to look - and started counting.

10…9…8. The crowd counted with him. I had about seven seconds to change my mind. Remnants of thrill were snuffed out of my mind by relentless fear.

3…2…1…bungyyyyyyy. The roar of crowd was frenzied.

I leaped. The acceleration of my falling body astounded me. Instinctively, I extended my hands in front of me to brake fall. An irrational and futile gesture.