You recall that famous slogan written on a blackboard in
Clinton war room during
1992 campaign: "It's
economy, stupid!" It helped
Clinton campaign stay focused, and a catch phrase like that can work for you, too.Imagine this. You have
10 best Internet marketing gurus together in a war room to develop a strategy for your on-line business. You ask them to craft one slogan that would help you
most and they propose something like: "It's
LIST, stupid!"
Don't make this mistake in your on-line business--be it network, referral or affiliate marketing. You might say, "That list stuff is for those gurus selling their own info products or publishing ezines." You do what your upline does or your affiliate creator recommends: promote your opportunity or program. But is that
smart thing for you to do at this time?
A DIFFERENT MARKETING APPROACH
Michael Southon, one of those on-line gurus, says in a recent book review:
"On
Internet, it's not
products that make money, it's lists (products don't sell, lists do)."
I'm going to propose something heretical to many of you Internet marketers, regardless of whether you are of
network, referral or affiliate variety. Brace yourselves, now...this could be revolutionary...especially to your upline.
Don't promote your opportunity or product(s) to
marketplace; promote your list!
OLD-THINK DRIP CAMPAIGNS
To explore why, let's first look at a very common marketing approach: email "drip" campaigns to purchased opt-in leads.
A drip campaign is one where you send out a series of prospecting letters to a list, usually of opt-in leads. Because it takes multiple impressions to convert a prospect, you "drip" letters on them over a period of time.
With
exception of custom lead generation programs, those leads that you purchased did not opt-in for YOUR program or opportunity. In fact, when they opt-in
leads are usually told they will be contacted about several on-line businesses. And
diligent opportunity-seeker may be on several lists. Your leads are going to be getting a lot of email from competing programs.