Promote your Coaching or Speaking Business Through eBooks Written by Judy Cullins
In these uncertain times when we all would like to feel safe, and when we don't really want to travel so much for our business, we need to look to Online Marketing Machine of ePublishing.
Your audience today is Internet savvy. They love Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook.
Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only chapters they plan to read immediately. Fact: Everyone can open and print your eBook through regular email or attachment, without needing expensive eBook readers.
Hardly any business person wants to read a long book any more. If you are like me, you probably don't want to either.
Ebooks are wave of future, and anyone, even those who think they can't write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn three or four best ways to use your eBook with other Online Promotion-and watch your client base grow.
If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don't support author. They take way too long, and only give author a pittance for a lot of hard work.
Ebooks are easy work. In fact, with articles you have in your files, plus talks you already have written, you have beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips.
Why eBooks and Web Sites Go Together
Today, professionals need a Web site to market their services. On that Web site they can offer your eBook as a free bonus. On that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive visitor to their coaching pages as well as to their product pages. On these pages they will also have a "sales letter" crafted that entices readers to buy. Web sites, eBooks, and services are a key to great promotion.
Ebooks for Profit and PublicityWritten by Cameron Gikandi
How would you like to find a great and easy way to get a lot of free publicity for your online business and also get a second stream of income?
Whether you wish to cost-effectively promote your current business or web site, or you wish to get a new significant income stream, publishing yourself is an excellent idea that deserves your serious consideration. Why? Because book publishing is a $25 billion industry in U.S. alone, it touches millions of lives, it is very viral, it powers information economy, it feeds need to know things (a need that people will always have), and you can get into it right now very easily both for profit and promotional purposes. It is an industry that is growing tremendously as people feel need to know more and more. The publishing industry is almost five times larger than Hollywood’s movie industry. You can get in on it right now, in a few minutes, and start using it to cost-effectively promote your business or have a new income stream.
Anyone can be an author, especially when it comes to nonfiction books and ebooks. Everybody has at least one book in them. You are a unique person, and that makes you posses a unique collection of knowledge, experiences and perspectives that thousands of people out there would wish to hear about. Perhaps you know how to make great candles at home. Or you may know how to market certain products well. Or you may be a great listener. Or you may have some great skills when it comes to looking after pets. Perhaps you know how to save and invest money very well. Or you notice that your friends love to listen to you when you talk sports because of all that you know. These and many other skills are in high demand and desired by certain people all over world. You do have a book inside you. Everyone does. And with today’s electronic publishing and marketing options, you can produce it for almost no money and market it for very little and still profit very well.
Even if you do not wish to make money in publishing, ebooks and books are excellent ways to promote your regular business, especially online businesses. Ebooks especially are fantastic at achieving this. This is because top three activities performed online are downloading, searching for information and emailing, and ebooks are downloadable information products that can be emailed. They are highly viral, getting passed on from one person to another if they contain useful information. Therefore, whatever business you may be in, by writing a short ebook with useful information related to your industry you establish yourself as a credible authority, get trust of your customers, get yourself considered as a point of reference, and best of all you get a useful product that you can give away free at no cost to you and have people pass it on to each other thus giving you free promotion. An informative, small ebook can end up being passed on to thousands of potential customers! at no cost to you. Of course, your free ebooks would have to contain genuinely useful information that is somehow related to your products and services that you do sell. They would also contain references to your products and ordering information. Your ebooks would become your free sales reps, duplicated and passed on from customer to customer even while you sleep.
You can easily learn how to write ebooks by looking at various web sites such as Dan Poynter’s Para Publishing web site and many others. (See http://www.imagesofone.com/articles/reviews.asp for over 100 URLs to useful sites regarding all aspects of ebook and book writing and promotion). Writing is easy for non-fiction works. Just write in a natural conversational way. Write way you talk to people. Next, get it in right format. If you are going to have it printed, you may wish to consider making it easy for yourself by using services of iUniverse or Xlibris. These two companies will get your book in print for as little as $99 as a print-on-demand title and get it available on Amazon.com and 200 other online bookshops. Your book will also be available for order from any bookstore in North America. If you are creating an ebook, then two most popular formats to make it in are Adobe Acrobat PDF and Microsoft Reader. PDF files can be read by over 30 million Acrob! at users (and new users can download reader free). Microsoft Reader is also free and, as a bonus, can read files even on Pocket PC computers. You can find a free PDF writer software package. The Microsoft Reader creator is free.