No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your word out. And you'll reach thousands, rather than just a few.

Guru Peter Drucker said that only marketing and promoting produce results in business. The rest are costs. I agree. Do you want better results too?

Some Promotions Work Better than Others

While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from back of room brought me some success, it was slow and small. Like you perhaps, I was unsatisfied with number of clients. And, it was getting to be too much work to sell my books.

There must be a better way I thought. I reached out first, to research how I could promote Online. During that time, I wrote three eBooks, which I also sell in print. They are quality, with full content and resources, so they took about 4 months to write. I learned that print books can actually be sold through eBooks and other Online promotions. I also got a new client straight from my emails, and another one from my Web site.

What I learned: Free information is key.

There seems to be a bit controversy over what really makes a marketer a living on-line.

It seems that everyone out there insists they have "perfect program", or "perfect pay plan" that will make you a millionaire practically over night. All you have to do is join either for free, or pay a small fee anywhere between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans won't make you a dime. It is sad but true.

Only a select few on-line marketers actually make money or sign up affiliates from these programs.

99% of "Lucky" .01% peoples have their own Newsletter or Ezine. This is only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact and offering honest, high quality content to your subscribers will raise your sales success rate anywhere between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim 1% to 15% depending on your sales letter, product/service demand and targeted audience.

With a response of only 1% to 15% chances are you will spend more money on leads and advertising than you will make in return profit.

(Trust me. I have been losing money on net for years before I started my own ezine. It's a good thing I learn from my mistakes ;-)

With your own ezine/newsletter you are almost guaranteed to make sales and a profit every time you send an issue or a solo ad.

( Many people don't like solo ads, so you must use them responsibly. Do not abuse your list or you will soon be receiving more UN-Subscribe requests than Subscribe requests along with some nasty messages. These nasty messages can kill your motivation and belief in yourself.

Thus comes death of your ezine/newsletter and your reputation! If you acquire a bad reputation on net then chances are you will always have that bad reputation and you can kiss your dreams of making a living on-line good bye forever.

Or until everyone forgets about your name a few years later.

But why take a chance like that?! It is simply not worth it just to make a few sales.

Honest marketers always prevail in long run. ( Please read that last line again. )

Now with that said, I will continue.