Promote Your Business On Television & Radio

Written by Kenny Love

How would you like to not only promote your business on television and radio, but also become a local, regional, or even national celebrity atrepparttar same time?

Think it can't be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count.

Now, no matter what you do, promote, or sell, there is probably a television or radio program that will interview you for it.

However, most people tend to think that television and radio are only for established celebrities, or that they must find an "inside" connection, or must spend exorbitant amounts of money on a professional publicity firm in order to crack these media.

Well, nothing could be further fromrepparttar 124493 truth, as I am living proof of it. I suppose I have always been a bit of a media ham/hound, take your pick ofrepparttar 124494 terms, for I have been doing television and radio interviews for almost ten years. And, it is a very simple process, and one that I thoroughly enjoy.

Following, is a layout ofrepparttar 124495 steps for you to begin approaching this invaluable level of media for bringing dramatically more attention to your venture(s).

* One point of note that should be stressed, is that you will experience greater results and success IF you can put a "news" or "public benefit" spin on what you have to offer, and not simply convey that your sole intent is to "sell" a product or service.

You should also consider incorporating special discounts or even "freebie" offers for viewers and listeners to further entice prospects to your offer. So, let's begin withrepparttar 124496 "how to" process.


1. Pick up you local television guide, or even better, search online, and carefully review any locally or regionally produced programs such as morning shows or news programs. You want to list each of these down on paper.

2. Next, getrepparttar 124497 station telephone numbers, call them up, and inquirerepparttar 124498 name of each show's producer, and/orrepparttar 124499 news director for newscasts. You will probably find there is more than one newscast, with each newscast hour having a different director. The more,repparttar 124500 merrier.

3. Informrepparttar 124501 producer or news director ofrepparttar 124502 offer you have that you feel would be newsworthy and somethingrepparttar 124503 viewers or listeners would be interested in.

4. The producer/news director will, at that point, ask you to send more information, generally, inrepparttar 124504 form of a news release or, more appropriately, a media kit. Make sure yours is top-notch. If for any reason you cannot reachrepparttar 124505 producer or news director personally, askrepparttar 124506 receptionist or an assistant to provide you with their name, as well asrepparttar 124507 station contact address.

5. Next, be patient. By all means, don't repeatedly hound them inrepparttar 124508 interest of getting an interview. This will only serve to alienate any future possibility. If they are interested, and you have done a good job of convincing them, they WILL call you. Also, keep in mind thatrepparttar 124509 time frames of them contacting you can vary from 1 week to 1 year, as they are required to produce segments ahead of time.

Using TV In An Internet World

Written by Kevin Nunley

For some reason, a lot of beginning net entrepreneurs think that just because their business is Internet-based that all their advertising must be as well. However, withrepparttar recent explosion of dot-com commercials (just look atrepparttar 124492 Superbowl!), it has become apparent that television is a great medium for advertising your e-business.

Don't letrepparttar 124493 horror stories aboutrepparttar 124494 expense of TV commercials deter you. With a little creativity, even a small business with a limited budget can afford to run an effective TV ad campaign.


One ofrepparttar 124495 most expensive parts of advertising on TV is getting your commercial produced. That average 30 second TV spot costs around $200,000 to produce. Of course, you can find far, far cheaper ways to get an affordable spot.

Your commercial should look professional. Any touch of amateurism will sink your spot fromrepparttar 124496 beginning (unlessrepparttar 124497 junk look is part of a gimmick that makes sense to viewers).

TV production equipment used to cost tens of thousands of dollars. Now anyone can own a digital video camera that gives a professional film look. The cost of these cameras is $1,500 or less making it possible for one person production houses to do work up to Hollywood standards.

Find out who does small-time, inexpensive TV production by checking your yellow pages, callingrepparttar 124498 creative director at a local ad agency, or contactingrepparttar 124499 production departments of TV stations in your area. Everyone in media knows everyone else and will be happy to give yourepparttar 124500 name of a friend that does low-cost work.

Forget expensive actors. Run video of your product or service in action and have a professional announcer read your copy. Check local radio stations for a DJ who has a pleasing voice and good delivery. Offer them $50 to read your 30 second copy.


TV prices have been coming down for over a decade. There used to be just three network TV stations in your town. Now you likely have FOX, WB, UPN, several other independents, and a bevy of low power TV stations. You may have 100 more channels available on cable. You have a neighborhood video store stacked with choices...and digital video delivery is just aroundrepparttar 124501 corner.

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