Dissatisfied with your book sales? With book signings, press releases, book store sales?
So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best-write a short article. Online published articles are seven times more powerful than advertising, building your credibility as expert, and leading flock to your book-selling site.
Follow these ten steps to write an article top Web sites and ezines will clamor for with a link back to where your book is sold.
Apply these Ten Steps
1. Choose a topic that relates to your book. Make sure this how-to article has useful, needed information. One site, which markets to professional speakers, published my article "What Makes One Book Outsell Another."
2. Know your article's thesis. The thesis is what your article will prove. It is major answer for your audience's major question. In introduction above, thesis is stated in last line, "Use these ways to write an article top Web sites and ezines will clamor for with a link back to where your book is sold."
3. Know your preferred audience. Just as your book has a target audience, so should your article. "Sell More Books with a Powerful Back Cover," and "Increase Web Sales Through Writing Special Reports" articles are aimed at professional speakers, coaches, trainers, authors and business people who want to write and sell books fast.
4. Write a sparkling title and opening. Like a headline in a press release, on your Web site, or on your book's back cover, your title and your first sentence should grab your readers by collar, so they will keep reading. Include a benefit in your title or subtitle. The opening could use a shocking fact, a question, a benefit, or a compelling story right out of your book. Make opening a short paragraph, even a single line. Readers want concise, digestible information, especially on Internet.