Promote Your Book Online with a Short Article

Written by Judy Cullins

Dissatisfied with your book sales? With book signings, press releases, book store sales?

So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best-write a short article. Online published articles are seven times more powerful than advertising, building your credibility as repparttar expert, and leadingrepparttar 125138 flock to your book-selling site.

Follow these ten steps to write an article top Web sites and ezines will clamor for with a link back to where your book is sold.

Apply these Ten Steps

1. Choose a topic that relates to your book. Make sure this how-to article has useful, needed information. One site, which markets to professional speakers, published my article "What Makes One Book Outsell Another."

2. Know your article's thesis. The thesis is what your article will prove. It isrepparttar 125139 major answer for your audience's major question. Inrepparttar 125140 introduction above,repparttar 125141 thesis is stated in repparttar 125142 last line, "Use these ways to write an article top Web sites and ezines will clamor for with a link back to where your book is sold."

3. Know your preferred audience. Just as your book has a target audience, so should your article. "Sell More Books with a Powerful Back Cover," and "Increase Web Sales Through Writing Special Reports" articles are aimed at professional speakers, coaches, trainers, authors and business people who want to write and sell books fast.

4. Write a sparkling title and opening. Like a headline in a press release, on your Web site, or on your book's back cover, your title and your first sentence should grab your readers by repparttar 125143 collar, so they will keep reading. Include a benefit in your title or subtitle. The opening could use a shocking fact, a question, a benefit, or a compelling story right out of your book. Makerepparttar 125144 opening a short paragraph, even a single line. Readers want concise, digestible information, especially onrepparttar 125145 Internet.

PR, Press Releases and Promotion!

Written by Mike Banks Valentine

Effectiveness of press releases can be entirely dependent on whether or not there are any major national scandals brewing before that news release is sent. I don't know if there will be any major earthquakes, tornadoes or presidential sex scandals this week, but I'm very excited that television's 60 Minutes news magazine covered online education tonight!

This week and officially announced our partnership torepparttar press via an electronic press release distributed online via multiple sources and sent by email to specific local media sources. I can't yet say what results that announcement will have as it just went torepparttar 125137 inbox of hundreds of journalists acrossrepparttar 125138 country.

Whatrepparttar 125139 media pays attention to is often determined by whatrepparttar 125140 media pays attention to. Every news outlet looks at whatrepparttar 125141 competition is running onrepparttar 125142 front page or what topsrepparttar 125143 hourly news reports. If 60 Minutes is paying attention to online education, then WebSite101 has got great chance of being a major news story tomorrow. If my local paper,repparttar 125144 Santa Rosa Press Democrat gets interested, their parent publication,repparttar 125145 New York Times may pick uprepparttar 125146 story too!

All we can do now is to wait and see ifrepparttar 125147 San Jose Mercury News orrepparttar 125148 San Francisco Chronicle notice a small business internet tutorial teaming up with a distance education portal. The 60 Minutes piece was specifically discussing major online distance education initiatives launched by Duke University andrepparttar 125149 well known internet education site, University of Phoenix. Talk was centered around whether it was an effective and useful way to learn. I already believe that it is.

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