Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobsNewsletters are one of
most effective forms of marketing for your home business. An email newsletter can:
1. Build loyalty of clients and prospective clients 2. Keep your name in front of clients and prospective clients 3. Spread word about your services 4. Make a name for yourself as an expert in your field 5. Add value to your company
There is a lot of competition out on Internet for freelancers. One way to get a gig outside of bidding on jobs is to spread word about your business thru word of mouth. Newsletters are very best way to do this. If you have a useful newsletter, about 30% of newsletter subscribers will pass-along your newsletter to family and friends. In other words, good newsletters spread like wild fire. Additionally, a newsletter that is passed onto you by a loved one is more likely to be viewed by you as a trusted source of information.
Do you have a business web site? Well, if you do, this is a perfect place to market your newsletter. Before a visitor leaves your site, it is important to get them onto your list, otherwise you might never see them again. In order to get most subscribers, place a link to your newsletter on every page of your site. Once you build up a list of names, you can initiate contact . now you will have plenty of chances to promote your services to potential clients.
Try placing a blurb like this on all of your site's pages:
------------------------------------------------- The Design Info Newsletter Graphic design tips, tutorials, and reviews Subscribe to our Newsletter here! -------------------------------------------------
What do you write about in your newsletters?
You, as a freelancer, have an advantage above others . you are an expert in your field. Write "how to" articles, tips, answer common questions and concerns, newsworthy events, and other related topics. Research other newsletters related to your topic. Try to find a path less taken. For example, if there are already a hundred graphic design newsletters being published, why not make your newsletter's topic advertising design if this is your specialty? A good article for this type of newsletter would be "How to Design a Black and White Newspaper Ad." Maybe following month's ad could be, "How to Prepress an Electronic File." You see what I mean? You don't really have to brainstorm very long to find an article that you can write about. When you are an expert in your field, there are multiple tasks that you perform daily . just write about them.
When you are writing content, remember to write as if you are talking to a friend. In other words, don't talk in hi-tech jargon. Not only will this confuse some readers, this also might bore them to death. Then who will be on your mailing list? Also, talk one-on-one with each reader . use "you" not "they" or "we". Personalizing your articles will make for easier reading.
