Progressive Headlines Guide Customers To Buy

Written by Karon Thackston

by Karon Thackston © 2004

Headlines are, without a doubt, one ofrepparttar most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention withrepparttar 108061 headline,repparttar 108062 chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part inrepparttar 108063 copywriting process for other reasons, too.

Whether we, as copywriters, like it or not,repparttar 108064 fact is most people will not read allrepparttar 108065 copy word for word. Headlines can help fill inrepparttar 108066 blanks in several ways so "skimmers" still getrepparttar 108067 gist ofrepparttar 108068 information included inrepparttar 108069 copy.

Headlines Outlinerepparttar 108070 Benefits

Using headlines and sub-heads that state benefits about your product/service can be a powerful strategy. Using wireless home networking for example, you might create headlines and sub-heads that read:

--Work From Anywhere In Your Home --No More Jumbled Cables Strung Everywhere --Have Multiple Computers Online At The Same Time --Make All The Computer Users In Your Home Happy

Even ifrepparttar 108071 customer didn't readrepparttar 108072 copy included in between these heads and sub-heads, they would still be made aware of allrepparttar 108073 benefits of having a wireless home network.

Headlines Give An Overview

Depending onrepparttar 108074 type of copy you're writing, headlines can help to urge your customers to read further. In fact, in long-form copy, headlines should create their own sub-set of copy. If you read justrepparttar 108075 headlines, they should make sense all by themselves. For example, copy about a new book on how to start your own business might userepparttar 108076 following headlines.

New Book Takes You Step-by-Step Through Starting Your Own Business

10 Eye Popping Ad Copy Secrets

Written by Robert Kleine

1. Use a hand written letter on your ad copy instead of text. Writerepparttar ad on a piece of paper, scan it and publishrepparttar 108060 ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Showrepparttar 108061 problem picture and then beside it, showrepparttar 108062 picture ofrepparttar 108063 resolution torepparttar 108064 problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also listrepparttar 108065 dollar value beside each bonus. People will feel they're getting a good deal and it will increaserepparttar 108066 value of your product in their minds.

6. Hire a famous person to endorse your product or service. Make surerepparttar 108067 person is well known to your target audience. Include their picture and statements on your ad copy.

Cont'd on page 2 ==> © 2005
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