Blogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing anything about web programming or html.

Blogs complement, rather than replace, your website, e-mail, and One-Page Newsletter. You can use your blog to promote your other communications, and vice-versa.

Easy, fast, and cheap

Blogs are easy to update because you enter information in forms. These are automatically formatted as you upload them, saving time and effort. Since blogs are easy to update and new information immediately appears, you don’t have to wait until your next e-mail or newsletter to update information or announce new website content.

Hosting for blogs is often free, or you can pay less than $15.00 a month for multiple blogs from a top provider.

Characteristics

A blog consists of numerous, short posts—or mini-articles—each containing as few as two or three sentences. Each post focuses on a single idea.

Links are an important part of blogs. Links permit readers to quickly access other locations for more information.

Blogs are interactive; most encourage readers to submit comments or alternate viewpoints on each post.

Readers can subscribe to RSS—Real Simple Syndication—which notifies them each time you post new information.

Tips for developing content

Blogs permit you to promote your expertise by relating it to current events and trends. This provides you with an opportunity to promote your knowledge of your field without “bragging.”

Other ways to profit from blogs include:

Sources of ready made and/or cheap content can be found within public domain and through freelance ghostwriters; but, there is still a cheaper, even lazier way to create a product: conduct an interview!

Why Interviews?

An interview essentially costs nothing more than your time. The hardest part of process will be coming up with a subject, finding a subject expert, and then coming up with a good list of questions.

Once tape is rolling, your interview subject does all really hard work of pouring out contents of his mind. Your product writes itself in about an hour.

Better yet, once interview is complete, you have multiple options for product packaging and delivery. You can transcribe interview into an e-book, record it to CD or MP3 or both. You can bundle both formats together – and then charge a higher price for product.

Interviews also provide you opportunity to mine content gold right in your own backyard. Imagine this: instead of searching for hours online just to find, say, reusable information for a health niche product, you contacted a local M.D.or nutritionist and got fresh, credible information for that product?

It's not all that difficult to do. If you're averse to cold calling, just ask your regular family doctor for a referral. Ask your attorney or your hairstylists for referrals. There are hundreds of professionals where you live who would leap at chance to drum up extra business and amp up their credentials by being listed as a contributor to a web based product. Think in terms of joint ventures and you'll start thinking up dozens of ways you can take that one interview product and cross-promote it all over place.

Minimum Investment Required