Profiting From Small Search Engines

Written by Stan Hauser

Profiting From Smaller Search Engines February 23, 2005

Once you venture intorepparttar world of Pay Per Click advertising, you'll soon discover thatrepparttar 138144 marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't includerepparttar 138145 major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.

Defining Tier 1 And Tier 2 Search Engines:

Two things separate Google and Overture fromrepparttar 138146 rest ofrepparttar 138147 Pay Per Click Search Engines. The big players deliver more traffic, andrepparttar 138148 quality ofrepparttar 138149 clicks is often better. Simply put, if you advertise on Google and Overture your ad will be seen by more people, and these people are more likely going to buy from you. This is why its difficult to ignorerepparttar 138150 big players when crafting your Pay Per Click Advertising strategy. However, if you're willing to put inrepparttar 138151 effort, you'll often discover it'srepparttar 138152 smaller, lesser known, Search Engines that ultimately deliverrepparttar 138153 most profitable traffic to your site.

The Downside Of Being Big:

Ironically,repparttar 138154 same factors that make Google and Overture essential to any Pay Per Click Advertising campaign are alsorepparttar 138155 reasons it's becoming increasingly difficult for small and medium size companies to generate profitable traffic fromrepparttar 138156 top tier Search Engines.

Nearly every company doing Pay Per Click Advertising is using Google and Overture, meaning you're competing against virtually every company remotely connected with your industry for your keywords. As competition for your keywords increases your prices rise, and your profits fall. Both Google and Overture have hundreds of thousands of advertisers, causing keywords in some competitive industries to sell for over $10.00 per click! As this trend continues small and medium size companies will be forced to explore alternative sources of traffic if they hope to maintain their profit margins on their Pay Per Click Advertising campaigns.

The other downside of working withrepparttar 138157 big Search Engines is they tend to focus their customer support resources on their big customers. This can make it difficult for smaller companies to get help optimizing their campaigns, generating lists of keywords or creating compelling ad copy.

Thankfully, there are several smaller Search Engines who can fillrepparttar 138158 void by delivering high quality Search traffic at an affordable price.

The Best Of The Rest:

Once you expand your horizons beyond Google and Overture, and begin running tests on some smaller Search Engines, you'll find wide discrepancies in traffic quality and volume, software functionality and customer support. When deciding which smaller Search Engines to work with we recommend focusing on traffic quality asrepparttar 138159 key criteria. If your clicks convert into customers, it's easier to put up withrepparttar 138160 challenges that come with working withrepparttar 138161 smaller Search Engines.

Reseller Web Hosting - A Cheaper Alternative?

Written by Jeff Usher

There comes a time whenrepparttar internet bug hits us all and we tend to acquire a wealth of domain names and web sites to feed our frenzy.

We start out withrepparttar 138122 best intentions, set up a personal home page with a few details about ourselves, then create more for our family, then our business and before we know it we have several domain names and web sites spread across several web hosting companies.

A more convenient approach would be to set yourself up with a reseller account with one hosting company.

Most people assume that to have a reseller account, you need to be inrepparttar 138123 business of selling hosting. This is not true. Anyone can set up a reseller account and enjoyrepparttar 138124 benefits of saving money and also havingrepparttar 138125 convenience of only dealing with one company for all your hosting needs.

I'll take my hosting reseller as an example. They provide a very competitive reseller account priced at $35. Their Reseller's Package allows you to host 100 Domains. You are allowed to give every Domain you host up to 20GB's of monthly transfer and up to 2.5GB of storage.

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