by Stuart Reid

Most internet marketers are now familiar with Resell Rights and Master Resell Rights, but recently there has been a new trend for "Private Label Rights".

Private Label Rights take concept of profiting from other peoples work one step further. They give you raw data, meat of product, and allow you to claim it as your own!

Private Label Rights are an incredible asset to marketers arsenal. They give you all benefits of having your own product without time and effort of creating it yourself. And you don't get main problem of "vanilla" resell rights, that of everyone selling same products.

With rights to these products you are free to include all modifications you wish. You can include all links you want, any graphics you wish and any new content (or edit existing content). And after all this you can place a "(C) Your Name" message to really stamp home message that this is YOUR work.

However a little more work is required to turn this data into a finished, saleable book or application. It's not a matter of branding your name and uploading a website - but small amount of extra effort is well worth it.

Private Label materials can include Source Code to software, text to information products, graphical files, and more. Each has it's own advantages and disadvantages.

Source Code will take some knowledge in order for you to `compile` code into a finished software product, and for you to modify it to your specifications. For average Marketer this would involve hiring a third party to do this for you, adding to time and cost. However, software has a higher perceived value than an e-book or report.

Graphical files also take some ability to modify. Sometimes they are supplied as a raw image in JPG, BMP or GIF format. Any graphics program can load these and you can usually perform simple modifications.

A more powerful solution is to have graphic supplied as a Photoshop file. This contains a greater amount of information, and you can edit graphic to a greater extent. Unfortunately you need a copy of Photoshop to do this.

Text files for eBooks, Articles and Reports are much easier to work with. For example:

1. You can brand book with as many links, affiliate programs, back-end sales, or content as you wish.

2. You can split content and provide it as an e-course delivered by autoresponder. You can charge for this, or use it for list-building and further sales.

3. You can place content online and build info-packed websites, perhaps profiting from traffic via advertising, such as Google's AdSense program.

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