Professional Copywriters: Indisputably ValuableWritten by Katherine Weddle
Whether you're advertising a product or service, producing a newsletter, putting together a brochure, or relaying company news to employees, chances are there's going to be writing involved. Within that writing, you have to convey a message to your audience, tailor that message so that it reaches right audience, provoke that audience to take action, and last but certainly not least, uphold your company's image.So, with an agenda like that, why would you even consider letting a non-professional write copy that could damage your company's image? Believe it or not, people do take risk with non-professional copywriters. Just in case you're teetering back and forth between hiring external, yet highly qualified, professional copywriter and internal, convenient employee in accounting department to write your copy, hopefully following myths and counter-arguments will bring you back to land of logic. Myth #1: Anyone can write. Bologna! Nike wouldn't trust just anyone to write about its products (and essentially, it's image), so why would you? The fact is, while many people think that they can write—and worse yet, think that they're good at it—not everyone can write. And that's ok, because there are professionals who can. Writing is their job, and there's reason why they're paid for it. Trust them. Myth #2: One form of communication works for all purposes. If you agree with this, you could be missing out on some serious pieces of business, not to mention turning away some of your current and potential customers. One invaluable skill of professional copywriter is tailoring messages into working communications that align company's purpose with its intended audience. One size doesn't fit all.
| | Cool Ways To Attract People To Your Web SiteWritten by Robert Kleine
It's obvious that getting people to visit your website is first problem facing anyone trying to do business on Internet. Here are a few ways that have proven to be valuable traffic generators.1. Give people a free subscription to your ezine. Almost everyone is publishing a ezine nowadays so it's important to give something extra with free subscription. You could offer a free gift or advertising when people subscribe. 2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people option to reprint content in their ezine or web site. 3. Offer a free online directory. The directory could be full of interesting ebooks, ezines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over. 4. Give your visitors a free ebook. You could also include your own ad in ebook and allow other people to give it away. Make it brandable. If you don't want to take time to write one, you could ask other writers permission to use their articles. 5. Hold free online classes or seminars. They could be held in your web site's forum. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on topic.
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