Professional/Categorical Directories vs. Search EnginesWritten by Joseph Anderson
For past year we have been submitting to search engines and through tweaks, changes in Meta Tags, and resubmitting, watched our search engine listing move to top or close to it on several of top search engines. But this is not where majority of our traffic comes from. We have submitted to literally thousands of Free for All Links (FFA), classifieds, and are involved in several different types of MLM ads. But this is also not where majority of our traffic comes from either.Where does traffic come from? The suspense is killing you so we will let you have it. The Majority by far, uncontested, and definitely most productive for our marketing efforts is Directories that specialize in our field or occupation. Without fail these directories pull over 90% of traffic to our website. We found that when doing a search on many of search engines, search engine does not pull our site up directly or first, but site of directory comes up with a link to our listing on that directory, and then from directory a direct link to our web site. The directories we have listed (free) with are at top of search engines already and with specialization in field, draws most qualified or interested parties to directory. Listing to correct directory is very important Listing to correct directory in proper category, in search engines or directories is of utmost importance. For example, listing your Propecia site (treatment for balding men) in any kind of Women's directory or category would be a waste of effort and draw little or no traffic. On other hand, listing in Men's directories or anything that audience is a majority of men, at least with Propecia product, should draw a significant amount of traffic to those interested in that product. Going beyond just a listing in a directory To go further to enhance or do more than just a directory listing, you can pay directory owner for Banner ads on their main page and under your category, highlighting your listing, being at top of your category or in a search done of your category. Placement is crucial, those who list in directories and have names that start with letter "G" or later in alphabet, may never be seen if directory list is long and none of other above mentioned marketing is done.
| | Entice Your Reader With These 5 HeadlinesWritten by Alexandria Brown
In world of marketing communications, your first impression - your headline - can lead to either marketing success ... or failure.It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The question. "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure question focuses on reader's interest, not yours. A *bad* example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you! ; )) 2. The How-to. "How to Get Thinner Thighs in 30 Days." How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to....") Think of benefits your product/service offers and then try creating some "how to" headlines.
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