There are many elements discussed in marketing articles regarding how best to garner sales success for products or services. However, one element I have rarely found discussed, if ever, is factor of 'believability'. Here is a case in point:

A while back, I discovered a unique angle being marketed to public regarding a certain product that I was certain would be incredibly successful since product is one that, virtually, everyone already uses, regardless of their financial status or position in life.

And, with a price range that expands from $0 to as much as hundreds of thousands of dollars, depending on your choice and what you can afford, version being marketed by this company is FREE to public.

And, I'm not speaking of a product that attempts to please all people all time, so to speak, but a product that almost falls into realm of being a 'vital necessity' for just about everyone, and on a worldwide basis. This product is one that, if it was not what it was, 'believability' factor would be so incredibly high that virtually everyone would rush out to get one, especially since it will be FREE.

And, I would also lay 10 to 1 odds that you currently own, at least, one of these products right now.

So, what is this product? Is your curiosity up yet?

Well, I'm not going to disclose product for several reasons, and because my own personal jury is still out with verdict on it (sorry, no tease intended). But, I will say that if verdict is returned favorably, there will be no side of earth that you will not learn about it.

So, what is my own reluctance with this particular product?

Well, my answer is found no farther than title of this article...the 'believability' factor and it being made available for FREE. Not because this particular product isn't as it is presented, but because people are simply not accustomed to being able to obtain this product freely.

And, when (and if) this product is, indeed, released to general public, even though it already affects most of people in world who are already utilizing it, I can guarantee that it will also come with a 'Catch-22' factor for its distributors and sales persons.

People are simply going to have an extremely difficult time believing that it will be available with 'no strings attached'. Many people have been jaded in all kinds of shady deals, both offline and online, with many ending up having spent thousands of dollars with nothing to show for it.

And, even when an offer that is possibly legitimate comes along, it is suspect, to say least. Perfect examples are 2-minute-long commercials often seen on independent stations, i.e., TNT, USA Network whereby product is being promoted by a 90-mile-per-hour speaking voiceover announcer.

Now, even though this scheme quickly began to resemble East LA, I took plunge anyway. The result? Nothing! Nil! Zilch! Dada! Nada! Nein! (did I cover all civilized expressive languages)?

Oh sure, I did math! And, from where I sat, it looked GREAT! I was even counting down days until morning I would pop on old monitor to see my email so flooded with "Requests For More Info!" in subject line, that my auto responder service would call me up, begging on hands and knees, "Kenny! Please! Make 'em stop! We can't keep this up! Our servers can't handle it!"

Yes, visions of sugar plums wrapped in fresh greenbacks ("dead presidents" if you're underground) danced merrily through my head. I was SURE that it was only a matter of time before I would be submitting exorbitant invoice sums to both Bill Gates and Ted Turner for compensation in exchange for my invaluable financial advice. Heck, I could even make covers of Time, Newsweek, U.S. News, and many more as "Man of Year!" Alas, it was not to be.

What I am attempting to convey is that I lost money and got scr-, uh, messed over. Now, I'm no marketing "newbie." In fact, I was marketing for over 15 years offline prior to going online. And, I've been marketing on Internet for quite some time now. But, temptation has a way of getting to all of us at some point. They say everyone has his or her price (and, mine was that dang pressing house payment).