Product Marketing for Home Based Online Businesses

Written by Timothy Spaulding


Copyright 2005 Timothy Spaulding

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.

Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.

One ofrepparttar best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retainrepparttar 145778 copyright. You may not think that you haverepparttar 145779 ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box atrepparttar 145780 end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out inrepparttar 145781 public quickly and will result in many hits and free product marketing.

Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not berepparttar 145782 best idea for you. In addition, a forum will require a commitment of your time in reviewingrepparttar 145783 posts to make surerepparttar 145784 discussions are kept withinrepparttar 145785 rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made afterrepparttar 145786 third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.

Microsoft and Google Show It's Time for RSS Marketing

Written by Rok Hrastnik


Copyright 2005 Rok Hrastnik

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even allrepparttar case studies, hard metrics and benefits available canít convince them, or everyone would be jumping onrepparttar 145721 RSS wagon by now.

Just as an overview, here are some ofrepparttar 145722 benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isnít getting delivered, but with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other websites.

D] Generating new subscribers more easily and quickly.

E] And much much more Ö

Even if you donít believe that RSS is being used by enough people right now, thatís still no excuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support inrepparttar 145723 next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one ofrepparttar 145724 standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when most ofrepparttar 145725 world starts usingrepparttar 145726 latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits torepparttar 145727 end-user.

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