Producing a Catalog

Written by Maricon Williams


Before you can produce a catalog, you must undergo firstrepparttar planning stage. Inrepparttar 132187 planning stage, you envision your objective. What do you want to communicate? What tone or ambiance is necessary to makerepparttar 132188 objective apparent? Another thing that you should consider isrepparttar 132189 audience. Knowingrepparttar 132190 potential readers may help you create and communicaterepparttar 132191 message, tone and identity that you want. The next thing to ask is who will berepparttar 132192 designer? Looking for a designer is hard because only few designers of design companies specialize in catalog. A good designer will give yourepparttar 132193 style you are looking for but an unskilled catalog designer will create technical difficulties resulting in cost overruns and delays. If you have already chosen a designer, do not forget to choose an expert photographer in connection to catalog. The last thing to consider inrepparttar 132194 planning stage isrepparttar 132195 budget. Seek help from catalog designers or producers so that your catalog will fit within your budget.

After planning, decide onrepparttar 132196 initial design considerations. This includesrepparttar 132197 kind of catalog you want to create,repparttar 132198 number of products you want to appear per page,repparttar 132199 number of pieces you want to be printed and other details such as envelope, index, table of contents, sales terms andrepparttar 132200 likes.

Now you can setrepparttar 132201 schedule. Producing a catalog is like taking a long road trip. Efficient planning will keep you on track, on time and within budget. Usually,repparttar 132202 creation of a new catalog takes about two months for design and photography. Revised catalogs can take less time depending onrepparttar 132203 degree of modification.

Valuable Tips for Catalog Printing

Written by Maricon Williams


Basic knowledge is a vital factor to save you money and avoid delays in your printing needs. So to give you this familiarity with basic information and to keep you away from printing dilemmas, here are some valuable tips that you should consider.

Let us start withrepparttar press types and their distinctions. A web press, which is specifically designed to print rolls of paper, can print extensively faster than a sheet fed press. Onrepparttar 132185 other hand,repparttar 132186 intricacy ofrepparttar 132187 web press means more effort to setup and run. If your catalog or book can meet certain minimums of quantity and page count, along with using paper formats available in web form, you can take advantage ofrepparttar 132188 savingsrepparttar 132189 faster web press allows. In general, catalogs of 16 printed in a quantity of as low as 5,000 will be cost-effective on a web press.

With regards torepparttar 132190 page count, if you can finesse your page count to increments of 32 pages for standard format (8-3/8" x 10-7/8") or 64 forrepparttar 132191 digest format (5-3/8" x 8-3/8") you can save substantial cost by printing on an eight-unit web press which is competent of running two webs simultaneously. It means thatrepparttar 132192 labor time will be slashed to 50%. Standard four- to six-unit web presses can only print single webs or 16 pages in standard format. You must use 60# or lighter basis weight stock for utmost efficiency.

In connection to page size, you can save a substantial amount of money on your printing by designing for a somewhat smaller page width. A 7-3/8" page width instead ofrepparttar 132193 standard 8-3/8" page width meansrepparttar 132194 printer can buy 31" rolls of paper instead of 35" rolls. Your job will need about 10% less paper. Since paper is a large percentage of your printing cost, your savings on it can be momentous. Your freight and mailing costs should also be lessened.

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