Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to Online success is same as traditional Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

3. Send Follow up Messages to your Customers, Subscribers and Customers

Do you keep email lists by category such as subscribers, potential clients, customers, or teleclass participants?

Talking with many small business people, I discovered many only keep one list, primarily subscribers. While giving my subscribers information once a month, I make it a point to connect with many other groups. Each month or so, I send them some free information, sometimes with a sales message, sometimes not.

How often do you follow up?

The people who hear from you over time develop trust in you. Once They trust you, they are more likely to buy from you than new contacts.

Keep a file of your loyal customers, your potential clients, your subscribers, your teleclass participants, and ePublishers.

To each of these, send a different, targeted follow up email. Send a "thank you" message offering a freebie. To my loyal customers I offered a free question answered by email.

In same email, I followed with "Ways to Benefit and Succeed with Book Coach." These included a free subscription to my ezine, a free teleclass on book writing and promotion, or an introductory coaching price. It's best to make one offer at a time.

Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to Online success is same as traditional Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you have targeted subscribers who stay with you at least 8 months After 4-7 issues, their trust builds and they eventually will buy from you. At end of a great article or time, offer a hyper link straight to your sales letter for your related services or products. Your ezine readers will become Web site buyers.

Many professionals complain that many subscribe to their ezine, but not many buy. Ask yourself why?

Is your ezine list of subscribers one preferred audience?

Just like a book audience, you must visualize your preferred buyers. What are their interests, their major problem that you can solve, and what do they spend their money on? Are they online and comfortable with it? Go beyond age and sex for this audience profile.

As a book and Internet marketing coach, my ezine may not appeal to free-lance writers looking for work. While my ezine reports news on traditional publishing route, its focus is on self-publishing by non-fiction writers. It offers information on how to write an eBook as well as a print book.

Be sure to give your targeted audience what they want. If you don't know who they are, write a short survey of less than five questions to potential readers. Ask them, "what do you want?" Include answers in your ezine and send a thank you to those who participate. .

How are you building your ezine subscriber list? What do you offer people who subscribe?

This sign on most Web sites turns people off: "Subscribe to Our Ezine."

What's motivation? None. To increase your targeted subscribers Include a free eReport or book with every subscription. Get a strong testimonial like Dan Poynter's for The Book Coach Says... ezine: "Filled with useful tips and resources--definitely worth your time." Place it on your home page. Give visitors a reason to buy.