Dish Network boasts an impressive clientele of more than nine million monthly subscribers. Significantly, though they are only
second largest distributor of satellite television service, they have been voted #1 in customer service by J.D. Power and Associates. While every business has, by necessity, a different business plan, a careful look at some of
things Dish Network has done to be successful will yield a few principles that will help your small business to succeed.
Echo-Star owns Dish Network, and they are currently in negotiation with one of their channel providers because
provider is demanding a higher per-package, per-user fee each month. The demand, though an increase of only a few pennies per user, represents millions of dollars in
short and long term for Dish. I present
conflict here to demonstrate Dish's commitment to minimizing costs. Rather than just rolling over and accepting
fee increase, Dish Network is demonstrating to their customers their commitment to providing their services at
lowest cost possible. For any business to be successful, and I assume that is
goal for your home business, it must bring in more revenue than it shells out. Being diligent in fighting to minimize your own costs will go a long way towards that end.
Perhaps
reason you started your own business was because you craved
autonomy that came inherently with "being your own boss." Perhaps it did not take long to realize that absolute freedom is hard to come by. Unless you produce
raw materials, refine them, create a marketable good, and sell it completely on your own, your business decisions are limited somewhat by others. Dish Network's taking issue with
fee increase represents their dedication to retaining some of that autonomy we all desire for our businesses. Even if you can't set
prices, you certainly can negotiate them. Unless you are absolutely sure you are getting
best deal possible on
materials you purchase, make a phone