Printing is not just printingWritten by Karen Nodalo
The new age of printing is piling up in modern technology. The wide application is seen everywhere and nobody can say it hasn’t been useful. Like everyday routines, printed materials, signs, posters and billboards are seen all over places and buildings. This has been a pretty advantage for some who are into campaign of their own products. Think of how they will be able to provide themselves with posters and banners which are evident and convincing if it wasn’t for digital printing? Competition is now at peak so printing pays off with it. Cards for example are useless and dull if it was printed ordinary and old way. If you will be handed with a sample card from someone you knew or barely knew, would you appreciate it if design has no bit of taste after all? For sure you will leave it elsewhere and not consider it as something important and inviting. But if you received a card which has good prints and paper quality, guess you wouldn’t just be putting it immediately on your pockets. You will surely be tempted of reading it and figuring out quality. Color printing and digital printing has been proven to have increased sales and production which is seemingly high. Value is important.
| | Spot Color as an alternativeWritten by Karen Nodalo
Color printing has been applied in most types of printing from commercial advertising to businesses. Budget is always to be considered in adjusting your expenses and allowance. Sometimes, this has been a common problem with graphic designers who are planning it out. Of course finest option would be to create designs and have them printed on nicest and outstanding colors. If your designer desires to cut short printing cost, he can choose an alternative like using Spot Color aside from newest CMYK color process. CMYK is not that expensive but Spot Color can be cheaper. Spot color is very appropriate for color printing who are in short for printing budget. Spot colors are also flexible just like CMYK so it is just perfect for color printing. Sometimes, printers fool around and print them out badly. For designers who are impatient, they would not even care to glance back and have second thoughts of scrapping it. Making out nice prints will shorten budget because you don’t have to waste more of your time and materials. Mind you, printers are expensive and still getting more expensive these days. Color printing and color systems have been made effective to ensure that you get prints just way you want them to be. Spot color uses Pantone Matching System (PMS) which is now very common for printing use. All colors that you see in printed materials go with different mixtures of colors. So just imagine how many colors were mixed up to make outstanding shades of colors. PMS have been applied to image editing and other kinds of layout designs.
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