Print Pieces That Work, Using Print Effectively to Get Strong Results

Written by Josh Barinstein


It is plain and simple. There are two types of Print material: effective and ineffective. Most of it, unfortunately falls intorepparttar "ineffective" category. This misfortune is not due to bad design or lack of content. What these pieces fail to do is engage their audience to take action—the kind of action that results in successful sales.

If you are not convinced, check your mail more carefully next time. Sift through and separaterepparttar 120754 "junk" from what really catches your attention and leads to something you are truly interested in. Now analyzerepparttar 120755 junk mail. What is it about it that is not working? Is itrepparttar 120756 impersonal appearance ofrepparttar 120757 envelope? Is it that nothing pulls you in to open it? And once you do open it (if you do!), is there nothing worthwhile within, no enticing message, no interesting call to action?

And this applies to postcards or any other format, where glossy and colorful might berepparttar 120758 main focus... focus for them, but not for you! You quickly spot it and toss it inrepparttar 120759 trash. You have to if you are going to stay sane...

So what can you do on your next Print piece to avoid these common and expensive pitfalls? Here are some ideas that have worked time and time again:

1. Your piece needs both to inform and to prompt your audience to take action. For example, sending out a "we've moved" card and including a coupon for 10% offrepparttar 120760 next purchase or project. Or, sending a holiday card for Thanksgiving and providing space for listing people to whom to give thanks. In both cases, you get your audience to participate and, in doing so, make a contribution to them.

Are You Sabotaging Your Site's Visibility?

Written by Kalena Jordan


A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users. How did this happen? The study reveals that each site belonging torepparttar Top 100 contains design elements that in some way negatively impact their compatibility with and visibility in search engines. As a result, many of New Zealand's leading companies are not found listed inrepparttar 120753 search results ofrepparttar 120754 most popular U.S. and New Zealand search engines, impacting their potential online revenue. Most Internet users rely on search engines to find product and service providers. Unless they knowrepparttar 120755 exact website address or search byrepparttar 120756 company or brand name, they will try to find what they are looking for by using keywords that describe a product or service's features, benefits or attributes. By ignoringrepparttar 120757 most important method used by people browsingrepparttar 120758 Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites. Websites are often a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors. After all, what isrepparttar 120759 point of paying so much money for a web site that will never be found? Does your web site contain any ofrepparttar 120760 same self- defeating elements? Let's take a look:

~ 25 percent ofrepparttar 120761 Top 100 New Zealand Companies could not be found for their chosen search terms in either U.S. or New Zealand search engines. Are you targetingrepparttar 120762 most appropriate search terms for your site?

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