Print Ads – Alive and Still Selling to Readers Near You

Written by Julia Hyde


The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers – more than five timesrepparttar amount spent on Internet advertising inrepparttar 100548 same year. And if that’s not confirmation thatrepparttar 100549 print ad is alive and still selling, I don’t know what is.

So how come many business owners shy away from print advertising? Part ofrepparttar 100550 problem is that they mistakenly believe people don’t read much anymore, and that a print ad will be a waste of their time, and their money. They’d be wrong, again.

If you don’t believe me, considerrepparttar 100551 following:

 63 million newspapers are distributed inrepparttar 100552 U.S. every day. In fact more newspapers are published today than at anytime since World War II.

 Inrepparttar 100553 first half (January to June) of 2004repparttar 100554 top 10 magazines inrepparttar 100555 U.S. reached a total circulation of more than $72 million.

 And a recent survey byrepparttar 100556 Magazine Publishers of America shows thatrepparttar 100557 proportion of Americans with a favorable opinion ofrepparttar 100558 magazine industry is much higher than for any other media industry, includingrepparttar 100559 Internet.

With facts like that you’d be a fool not to rush out and spend some of your advertising budget on a targeted, print ad today. So what are you waiting for? Get started now. These step-by-step guidelines will help you produce powerful a print ad that sells.

1. Have a Plan

I know I’ve said it a thousand times before but without a plan you risk spending thousands of dollars on a useless, ineffective and costly campaign that fails to bring you any new business. I get a creative plan for every job I take on. That way, I make sure I write an ad that’s targeted torepparttar 100560 right people, written inrepparttar 100561 right tone of voice and published inrepparttar 100562 right media.

Here arerepparttar 100563 main points a creative plan should cover:

Objectives: What isrepparttar 100564 ad trying to do? Sell more products, generate awareness or launch a new product or service? First, determinerepparttar 100565 ad’s objectives. Then quantify them. For example, I want to attract potential buyers who don’t have an immediate need for my product, or I want to achieve 50% more awareness among my target group.

Target Audience: Who buysrepparttar 100566 product? For years advertising agencies have based their client’s advertising campaigns on demographics because certain approaches appeal to different groups of people. I won’t start trying to explainrepparttar 100567 ins and outs of demographic profiling but before you start your campaign you should consider whether your target prospect is a man or a woman, young, middle aged or old, rich, poor or average. Because determining this will drive every aspect of your ad.

Proposition: What isrepparttar 100568 main benefit you want to convey? If you’re selling insurancerepparttar 100569 main benefit could be peace of mind and security. If you’re selling a carrepparttar 100570 main benefit could be sporty yet economical. It’s important to findrepparttar 100571 right benefit for your target market. Value for money may be a great benefit for someone on a tight budget but if your target market is more concerned with quality it will have a negative effect.

Supporting Evidence: Can you justify your proposition? Do you have facts, figures and research to back up your claim? You have to give people a reason to believe in your product. You can’t just say ‘Our socks will keep your feet warmer’, you have to prove it. Perhaps your socks are hand- knitted with wool shorn from sheep that roam free onrepparttar 100572 Scottish highlands. If so, use facts and figures, market research, testimonials or endorsements from people who are experts in their field to prove your claim.

Autoresponder course : The Automated Marketing Tool

Written by David Bell


Autoresponders, also known as mailbots, automatic email and email on demand were derived fromrepparttar very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a Web-based autoresponder system that utilizes a web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address. In addition torepparttar 100547 standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like. This powerful technology is currently being used by some ofrepparttar 100548 top online marketers to reach thousands of potential customers. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts. The first step in creating an autoresponder course is to decide upon a subject. Your course should focus on a subject in which you have a great deal of knowledge and target your potential customers. Once you have selected your subject, you'll need to make a list of topics. Each topic will represent one lesson. If you have five topics, then you can offer your visitors a free 5-day course. If you have ten topics, then you can offer your visitors a free 10-day course and so on.

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