Print-On-Demand Publishing - A Definition and a Comparison

Written by Michael LaRocca

Print On Demand A Definition and a Comparison Copyright 2004, Michael LaRocca

The purpose of this article is to consider Print-On-Demand publishing as an alternative forrepparttar aspiring author. It has its strengths and its weaknesses. You may wonder as you begin reading this, but inrepparttar 108397 end I'm going to say some good things about it.

To a large extent,repparttar 108398 title explainsrepparttar 108399 technology. The way that literature has traditionally been printed involves running many copies simultaneously in order to bringrepparttar 108400 price per copy down. Smaller print runs, such as advertising brochures or concert programs, cost more per copy because they are small print runs. Until recently, printing a single book was all but unthinkable.

Inrepparttar 108401 case of novels,repparttar 108402 traditional print publisher begins by publishing several thousand copies. His goal is to run offrepparttar 108403 smallest number of copies he can while gettingrepparttar 108404 best possible price per copy.

These books are then sent to bookstores, which tend to prefer something alongrepparttar 108405 lines of what has succeeded before. The remainder sits in a warehouse somewhere. Perhaps to be shipped asrepparttar 108406 orders come in, perhaps to be joined by any "remaindered" copiesrepparttar 108407 bookstores couldn't move.

This represents an investment onrepparttar 108408 part of that publisher, hence his paranoia about experimenting with new formats or (more importantly) new authors.

Print-On-Demand (POD), asrepparttar 108409 name implies, uses a completely different process. The end result is,repparttar 108410 price per copy on a small run is much lower. How small of a run? Try one book. Zero inventory. The book is economically produced whenrepparttar 108411 reader orders it, not before.

This technology was probably invented for sales literature. Then someone realized it might be a pretty cool way to get ARCs (Advance Review Copies) out torepparttar 108412 book reviewers beforerepparttar 108413 book was actually available. Finally, someone decided to get it intorepparttar 108414 publishing mainstream.

Why is it so much cheaper to publish a single book via POD? The reasons really aren't relevant to this article, besides which they'd probably bore you. But if you care,repparttar 108415 first link below spells it all out.

I recommend reading (or at least skimming) all five of those, byrepparttar 108416 way. It's quite a comprehensive analysis of how. Then come back to this article to determine why. Or if.

Have you ever heard ofrepparttar 108417 author who self-published and wound up with a best-seller? They do exist!

Now look at allrepparttar 108418 self-published authors who couldn't do that. They'rerepparttar 108419 vast majority. The author who uses POD could be facing similar long shot odds.

(Keep reading. I'll say good things about POD eventually.)

POD has a definite advantage over self-publishing, in that you don't wind up with a few hundred (or more?) copies of a book in your basement because you can't sell them. Thus, it's cheaper, with no difference in quality unless you hook up with losers.

But neither option will bring yourepparttar 108420 readership that you'll get from a successful book with a traditional print publisher.

I have self published. I went to a local print shop back inrepparttar 108421 pre-POD days, ran off 80 copies at $3 a copy, and sold them to local bookstores for $6 a copy. Lots of fun, and lots of learning, but I didn't get rich. My wage per hour stunk, but that was fine with me because I honestly didn't care. I broke even and gave awayrepparttar 108422 rest. A pleasant way to spend lunch hours duringrepparttar 108423 work week.

Most of us, though, just don't have that kind of time. And even if we do, why bother? Takerepparttar 108424 money you'd have invested and buy some Microsoft stock, then takerepparttar 108425 time you'd have invested and write more books. You'll be happier and you'll make more money.

Having said all that, why am I recommending POD at all? In my case, it's because I've written some books that no print publisher will ever pick up. That's my honest appraisal.

If I were a mercenary type, I'd follow that up with something like "Why'd you even write those books then?" But if you are a REAL writer, you knowrepparttar 108426 answer.

It's always about writing first, marketing second. Two different hats. I'm assuming you already didrepparttar 108427 writing and now are wondering whatrepparttar 108428 heck to do with it.

As an example, my EPPIE 2002 finalist is too short. I wrote it back when print publishers wanted 40,000 words. Now they want 50,000. But it doesn't take 50,000 words to tell that particular story, and I'm not padding it. Even if I were willing, it'd stink and nobody would buy it. Giverepparttar 108429 publishers some credit. They know padding when they see it. The same goes forrepparttar 108430 readers.

As another example, consider my short story collection. Critically acclaimed and selling moderately well, but no traditional publisher wants short story collections from unknown authors. It's just that simple.

So, I simultaneously published these books in e-book form and POD form. E-books are cheaper and more environmentally friendly, butrepparttar 108431 paperback option is still there for those who can't or won't ever read an e-book.

(Daddy is in that group, byrepparttar 108432 way. How about your family?)

Places who publish only POD began by accepting anything sent their way. Pay your money, and do your own editing and marketing. This gave POD a credibility problem. There are POD outfits who don't operate this way, butrepparttar 108433 credibility problem will take time to heal.

As an author, your goal is to write what's in your heart, find people who like to read what you like to write, and get it out to them. (That's my goal, anyway.) If your name happens to be Tom Clancy, that equals many readers. But that's simply luck ofrepparttar 108434 draw.

Ecover Software : If I told you eCovers/Graphics increase sales

Written by Richard Dean

To a large degree,repparttar desire to touch, hear and see is an almost instinctive reflex. We all fear making bad decisions. When we're about to make a purchase for instance, we need to collect as much information as possible prior to making that buying decision.

According to Dr. Ronald Marks, a University of Missouri marketing professor, studies claim that people learn up to 200% faster, pay 26% more attention and retain 38% more information with marketing messages and sales presentations that engage allrepparttar 108396 senses.

The more senses are engaged duringrepparttar 108397 evaluation stage,repparttar 108398 more information is sent torepparttar 108399 brain. Andrepparttar 108400 level of confidence one gains in making a buying decision is proportionate torepparttar 108401 amount of information collected. That's why, when we're about to make a purchase, our normal inclination is to grab, touch and feelrepparttar 108402 object we want to buy before we buy. It's simply human nature.

So, it makes perfect sense to give prospects as much information as possible --repparttar 108403 ability to see, touch and inspect our offering will increaserepparttar 108404 likelihood of getting them to do what we want them to do. But today, we're confronted with a major dilemma ...

... The Internet!

The lack of tangibility onrepparttar 108405 web impedes sales. And according to Forrester Research, "Many consumers are still hesitant to buy online because they want to see and 'touch' a product before they buy it." That's why online buying, while slowly onrepparttar 108406 rise, is still limited by people's inability to touch and feel a product.

"Accurate, photo-realistic 3D models help (because they) tellrepparttar 108407 whole story," adds Forrester. Intel Corporation recently revealed that, "3D graphics enhance a consumer's visual enjoyment of your website (since) they help convey information in a more compelling format, and they increase your website's so-called 'stickiness' by making your visitors want to return again and again."

The lesson is this: as an Internet business owner or marketer, you need to cater to people's natural buying behaviors. And in order to do so, you must mimic your visitors' offline shopping experience as much as possible. Fortunately, a solution exists.

The web, being a visual medium, offers yourepparttar 108408 ability to show pictures of your offerings as to give your customers something they can appreciate. Look at eBay, for example. Products that sellrepparttar 108409 most are usually those accompanied by pictures ofrepparttar 108410 offerings in question. In short, texts tell but pictures SELL!

If you can add a picture of your product (or one that represents your service or virtual product, even if it is never delivered in physical form), it helps to tantalize and compel your customers to act, respond or buy. With my businesses, for example, three- dimensional pictures have increased customer actions by 317%.

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