"Prime the Pump"

Written by Bob Osgoodby

Anyone who has a well, knows you have to "Primerepparttar Pump" before you get any water. In order to primerepparttar 101213 pump, you have to give it a little water so you can then pump out a lot. Well,repparttar 101214 same is true in business - any business, but especially so onrepparttar 101215 web.

Assuming you have a good product that is reasonably priced, how do you market it to turn a profit. Some believe that if they "throw up" a web pagerepparttar 101216 world will beat a path to their door. Others followrepparttar 101217 no cost advertising route.

If you were walking down a dimly lit street, and someone you never met, walked up, and offered to sell you a valuable watch for $15. What would you do? If you're like me, you'd say, "thanks, but no thanks". Why do some people think they can do it onrepparttar 101218 web and it will work.

In order to succeed in business onrepparttar 101219 web, you must become known, and you are competing with some "heavy hitters", who have very deep pockets for advertising.

The web does one thing however forrepparttar 101220 small entrepreneur - it creates a level playing field. There are plenty of niche markets where you can advertise at a very low cost.

Letrepparttar 101221 "heavy hitters" spend their megabucks and forget it - you are not going to compete in their arena. While they are spending their advertising dollars on ads that reach hundreds of thousands with a minimal return, you can target your market and maximize yours.

Doesn't Have A Clue

Written by Bob Osgoodby

This is a real life story, so bear with me as I give some background information.

We have a "free ad" section at our web site where people can place a free ad for their business. Ads are submitted weekly and published onrepparttar web. Now, to place an ad, someone has to visit our web site and fill out a form containing their email address andrepparttar 101212 copy ofrepparttar 101213 ad. We try to make it as easy as possible, butrepparttar 101214 bottom line is many people are not serious, and don't have a clue as to how to run a business onrepparttar 101215 web.

Whenrepparttar 101216 ads are received, we send an automatic response torepparttar 101217 person who sent it. Perhaps one out of ten has an incorrect email address andrepparttar 101218 response is returned as undeliverable. What a waste of time.

How do these people think that people can respond to their ad if their email address is incorrect?

Going through our archives, I found some real gems - what do you think about these offers?

"Join our MLM and earn beg income". This is either a typo or they are promising very little inrepparttar 101219 way of earnings. This person obviously didn't proof their copy before submittingrepparttar 101220 ad.

Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found. Guess they figure it is so powerful an offer, we will find them - another waste of time.

"Make Money! Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one.

"You can make 500% Profit without investing any money" - need I say more!

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