By marketing to and networking with your ideal clients, you’ll spend your time and energy directly on
individuals who will purchase your products or services! Makes sense, doesn’t it?One tool that will help you to market to your ideal client is called your “Ideal Client Profile.” Designing this profile is a great personal exercise, although you should involve others, too. Why? Because sometimes business owners are too close to their own enterprises to accurately create best overall picture of their own ideal client. Michael Gerber, author and consultant, speaks to this issue in what I consider most important book for a business owner to read, “The E-myth Revisited”, available at http://www.coachmaria.com/books/business3.html.
To make sure that you know who your ideal client is, create a survey for your current clients to complete and provide them with a discount coupon or gift as an incentive for helping. You can also network with other business owners and ask their opinions about who would buy your products, and why! Finally, it doesn’t hurt to ask new clients what they would like or want as part of terrific customer service you provide. I bet you’ll learn a lot!
When evaluating a new marketing tool, ask yourself: ·Is this something my ideal client would need, enjoy or purchase? ·Will this attract my ideal client to my business?
If not, idea maybe better suited to ideal client of another business. In that case, contact business owner! After all, aren't building relationships and collaborations a big part of both life and business?
Things you can do with your Ideal Client Profile: 1.Give a copy to all your friends, family, employees or contractors. 2.Put a copy on your business stationary 3.Find a terrific frame for it and hang it on your office wall. 4.Use it on your Web site. 5.Carry a copy in your wallet, car, or briefcase. 6.Create an affirmation (special type of positive statement: http://www.io.com/~rga/affirm.html ) that will help you to attract your ideal client. 7.Review your ideal client statement or list every six months as part of your overall business plan.
