Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In "Tell and Sell" you must also include benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matter number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" forty-page book _Write Your eBook or Other Short Book--Fast!_loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95.

2. Take risk out of purchasing your product by offering your visitors a strong money back guarantee.

3. Eliminate your visitors skepticism about your product by letting them try it before they buy it.

Give your visitors access to first couple of chapters of your informational product, or give them a free trial of your product if you offer a software product or promotional resource.

4. If you run a business where your customers pay a subscription fee (i.e., ad tracking, hosting, or a marketing resource site) you can also charge your visitors a nominal fee to try out your product.

This will attract people that are truly interested in your product, and that are willing to spend money if your product meets their needs.

Encourage your visitors take you up on your offer by offering them a no hassle money back guarantee.

5. Provide testimonials on your site from people that have liked and benefited from your products. Further increase power of these testimonials by providing a link to their site.

6. Increase your visitors trust in you by publishing a page that tells your visitors about you and your company, by publishing your privacy policy on your site, and by listing your business address and phone number on your site.

7. Provide a "tell a friend" form on your site, and cash in on traffic that your visitors send you.