Price your eBook to Sell Well

Written by Judy Cullins

Price your eBook to Sell Well Judy Cullins c. 2004 All Rights Reserved.

Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helpsrepparttar nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. Inrepparttar 127187 "Tell and Sell" you must also includerepparttar 127188 benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matterrepparttar 127189 number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worthrepparttar 127190 list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95.

If someone wants to write and publish a book, this price tag is small for what it gives andrepparttar 127191 speed one can finish a short book to start making money within 60 days.

The Great Sale(s) After the Sale

Written by Jorge Pinkus /

Some salespersons and network marketers makerepparttar terrible mistake of thinking thatrepparttar 127186 sale ends withrepparttar 127187 sale. They tend to think that, oncerepparttar 127188 client bought something —that they already “closed”repparttar 127189 prospect— their work is over. Torepparttar 127190 new client, however, his/her signature onrepparttar 127191 dotted line and her/his credit card order mean onlyrepparttar 127192 beginning ofrepparttar 127193 sell/buy relationship. In this article we explore twelve practical ideas that you will want to apply right away to guarantee your customer’s satisfaction afterrepparttar 127194 sale. The service you give to your clients and customers does not begin some time after they already bought. Onrepparttar 127195 contrary, it should begin right atrepparttar 127196 moment you shake their (virtual) hand, in signal of their acceptance of your proposed deal. Depending on how you act from that precise moment on, you’ll be assuring, or neglecting,repparttar 127197 future of that sale and of many more future ones. With those same clients and with their referrals. Let’s see and review some points that you may want to put into practice to be even more professional in your sales:

Point 1. Don’t makerepparttar 127198 mistake of keep on talking once you already maderepparttar 127199 sale — If you do, you risk lettingrepparttar 127200 (already decided) prospect to involve you in some argument aboutrepparttar 127201 sale. And this may remind her of some points or objections of minor importance. Normally, then, these will make her want to “thinkrepparttar 127202 whole deal a little more over.”

Point 2. Prepare your exit — Thankrepparttar 127203 new client for his time and congratulate him for his decision and for buying from you.

Point 3. Schedule at oncerepparttar 127204 next interview — Establish withrepparttar 127205 clientrepparttar 127206 date and time of your next appointment, where you’ll bring him his documents orrepparttar 127207 product he already bought. Inform him when and how he’s going to receive his products (if you don’t dorepparttar 127208 actual delivery) and tell him that in that next interview you’ll answer any new questions he should have.

Point 4. Keeprepparttar 127209 client informed at all times — If you are going to be late (you personally, orrepparttar 127210 delivery of your products, service, documents or bill), for any reason, make sure your customer is fully notified. And that she’s agreed torepparttar 127211 new date or time.

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