Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In "Tell and Sell" you must also include benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matter number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95.

Point 1. Don’t make mistake of keep on talking once you already made sale — If you do, you risk letting (already decided) prospect to involve you in some argument about sale. And this may remind her of some points or objections of minor importance. Normally, then, these will make her want to “think whole deal a little more over.”

Point 2. Prepare your exit — Thank new client for his time and congratulate him for his decision and for buying from you.

Point 3. Schedule at once next interview — Establish with client date and time of your next appointment, where you’ll bring him his documents or product he already bought. Inform him when and how he’s going to receive his products (if you don’t do actual delivery) and tell him that in that next interview you’ll answer any new questions he should have.