Trouble defining their "BIG PICTURE"

Little to no understanding of "evolution focus"

Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"

Not enough information about options, alternatives and solutions to common strategies

Not enough knowledge or support to ask right questions when researching opportunities

Challenges in differentiating between "good advice" and "bad advice"

Difficulty bouncing back from ill advised decisions

Exhausting unnecessary dollar amounts for otherwise less expensive projects

Not enough resources to avoid future mistakes

Unrealistic expectations about each unique component of marketing mix and how enlisting one does NOT guarantee another.

So far you have been following my advice and mailing to same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists.

You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid for postage with no possibility of getting a response.

Obviously it is a pretty big waste of money to continue to mail to this address, but what do you do about it? You could simply go into list of names that you have purchased and delete returns. No more bad addresses, no more wasted postage, right? That is one option but there is a better way to handle situation.