If you are using an analog cordless or cellular telephone, someone is listening to your conversations!

You'll notice I did not say someone might be listening to your telephone conversations, or there is a possibility that your telephone conversations can be overheard.

Simply put, your telephone conversations are being monitored! Radio hobbyists, with their scanners being used as spy equipment, have capability to listen to telephone conversations and we must assume that a small percentage do from time to time.

Beyond these hobbyists, however, is an underground culture of scanner users who make specific efforts to monitor telephone conversations. This underground culture ranges from individuals wanting nothing more than to satisfy their personal curiosity, to news reporters lookng for leads, to private eyes gathering information for a case, to criminals listening for credit cards numbers, SSN's, or other information to be used in furtherance of a crime. Beyond this, various law enforcement and security agencies may monitor telephones for their own purposes.

But wait, you say--it's illegal to monitor telephone conversations. It's even illegal for police to do so without a warrant. True, it's illegal to monitor telephone conversations, but do you really think that noone's listening? A law is nothing more than words and, in and of itself, does nothing to prevent that which it proscribes. The chance of getting caught doing phone monitoring are almost nil, and when have you heard of anyone being prosecuted for monitoring a cordless phone?

Whether you are hiring a copy writer to compose your internet sales page, or you are writing sales copy yourself, here are basic necessities of an effective sales page.

Headline: This includes three elements. First, pre- headline to set-up main headline and capture attention of category of prospects you want to attract.

Next, main headline, in largest font you will use anywhere on page, tells product's biggest benefit (a benefit evokes a favorable emotional response). Last, post-head, which further clarifies main headline.

The story: This is an emotional grabber that pulls visitor into copy so you can present your product and make your offer. It should be benefit driven, showing reader how they could feel or their life could be better if they owned product.

Your Credibility: This is especially important on-line, and needs to come early in letter. Some of ways you can build credibility include testimonials about real results, that include full name of person giving testimonial. Also, use specific numbers rather than approximations in your copy overall. If you have expertise and credentials related to product, say so. When applicable, explain product test results. Quote favorable reviews from newspapers or magazines. And give your contact information with an address. This proves you are real. Don't worry that someone will show up on your doorstep, and if someone calls you, that's good. You learn from contact with clients.