How do you get free publicity? Use press releases.

"First Things First"

(a) Make your press releases news NOT advertising.

A sample news item could be your business sponsoring a community program, offering a free service or introduce a unique product.

(b) Research Media

Read several back issues of publications you plan to send your releases, most are niche-oriented and only acceptable submissions of interest their readership. (c) Keep Your News Story Current.

Writing about past or far future events can lower your chances of publication. If your news is time-sensitive include words "For Immediate Release" in your press release.

(d) Use a proper news release format.

SAMPLE Format: -------------------------------------------------------------

Press Release

It seems like everyone on net is talking about pop-up ads. A lot of people hate them, but a lot of other people seem to do real well with them.

My question is, do they really work as great as some people say? And one more thing, what do you think about pop-ups?

Signed,

Curious

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Dear Curious,