Press Releases: Anyone Else Want A #1 Ranking?

Written by Jessica Dolce

Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce

As you may know, press releases are a great way to getrepparttar word out about your business. If done properly, your website can get fr-ee publicity and exposure byrepparttar 128302 media which can lead to alot of traffic and sales.

But one thing many marketers don't realize is that press releases are great forrepparttar 128303 search engines too. Whenrepparttar 128304 major search engines "spider" these wire services, it's quite possible that your press release can get a top ranking for some major keywords.

When writing a press release you should try to "optimize" it forrepparttar 128305 search engines. Basically,repparttar 128306 same rules that apply for web pages should also apply to your press release.

You should include your most important keyword(s) inrepparttar 128307 title ofrepparttar 128308 press release. The body ofrepparttar 128309 press release, should also include your most important keyword(s) sprinkled generously throughout, especially inrepparttar 128310 first paragraph.

In other words,repparttar 128311 same rule for "keyword density" in your web page should also be applied to your press release. As you may know, "keyword density" simply meansrepparttar 128312 number of times your keyword(s) is used in a given page.

But don't over-do it withrepparttar 128313 keywords. Search engines frown upon this sort of thing which is called "keyword stuffing."

You want a fine balance so that your press release makes sense not only torepparttar 128314 potential reader, and media, but also makes sense torepparttar 128315 search engines too.

Now that you have some ofrepparttar 128316 basics covered on optimizing your press release forrepparttar 128317 search engines, it's now time to write your press release.

How To Get Indexed By Search Engines...Fast

Written by David Bell

Why Can't I Get Indexed byrepparttar Search Engines? Unfortunately, this is an all too common question. If it makes you feel any better, you're notrepparttar 128301 only one frustrated aboutrepparttar 128302 length of time it takes to be indexed, orrepparttar 128303 many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index forrepparttar 128304 first time since last August! Luckily, Excite isrepparttar 128305 most extreme case lately, but waiting several weeks to a month can also be extremely frustrating. The WebPosition Submitter report will give you current time estimates for each engine so you'll know what to expect. However, an engine at any time could choose to delay their indexing beyondrepparttar 128306 "norm" for maintenance or other reasons. Onrepparttar 128307 flip side, you could get lucky and submit just a couple days before an engine does a complete refresh of their database. Therefore, submission times can never be an exact science since we're all ultimately atrepparttar 128308 mercy ofrepparttar 128309 engine. If you've submitted your site and have waitedrepparttar 128310 estimated time to be indexed and there's still no listing, what do you do now? Here are 16 tips that should help you solve this problem: 1. First, be sure you're not already indexed but just don't know it. Unfortunately, none ofrepparttar 128311 major engines are kind enough to e-mail or notify you as to if and when you've been indexed. The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it's difficult to tell for sure. Never assume that you're not indexed just because you searched for a bunch of keywords and you never came up inrepparttar 128312 first few pages of results. You could be in there but buried nearrepparttar 128313 bottom. In addition, it's not very practical to checkrepparttar 128314 status of a number of pages on each major engine each week. Fortunately, WebPosition has a URL verification feature inrepparttar 128315 Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. 2. Make sure you have uploadedrepparttar 128316 pages to your site before submitting them. This one seems obvious, but submitting a page that does not exist or submitting with a subtle typo inrepparttar 128317 URL is a goof we might all make at one time or another. If you're using WebPosition's Submitter, there's a checkbox on tab 2 that forces WebPosition to verify that all your URLs are valid before submitting them. 3. If you have information inside frames, that can cause problems with submissions. It's best if you can create non-framed versions of your pages. You should then submitrepparttar 128318 non-frames versions of your pages which can of course point to your framed Web site. Alternatively, you can enter your relevant text withinrepparttar 128319 NOFRAMES area of a framed page which most search engine spiders will read. 4. Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database, becauserepparttar 128320 spider cannot fill out a form to query that database. The solution is to create static pages thatrepparttar 128321 engines will be able to find. 5. Dynamic pages often block spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&) will be ignored by many engines. 6. Most engines cannot index text that is embedded in graphics. Text that appears in multimedia files (audio and video) cannot be indexed by most engines. Information that is generated by Java applets or in XML coding cannot be indexed by most engines. 7. If your site has a slow connection orrepparttar 128322 pages are very complex and take a long time to load, it might time out beforerepparttar 128323 spider can index allrepparttar 128324 text. Forrepparttar 128325 benefit of your visitors andrepparttar 128326 search engines, limit your page size to less than 60K. In fact, most Webmasters recommend that your page size plusrepparttar 128327 size of all your graphics should not exceed 50K-70K. If it does, many people on dial up connections will leave beforerepparttar 128328 page fully loads.

8. If you submit just your home page, don't expect a search engine to travel more than one or two links away fromrepparttar 128329 home page orrepparttar 128330 page that you submitted. Over time they may venture deeper into your site, but don't count on it. You'll often need to submit pages individually that appear further down into your site or have no link fromrepparttar 128331 home page.

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