Press Release – Bigmouthmedia gets a little brother

Written by Bigmouthmedia


Following months of negotiations, Search Engine Marketing leaders, bigmouthmedia today announcedrepparttar acquisition of established UK-based SME search marketing company, Optimiser.co.uk –(http://www.optimiser.co.uk)

Bigmouthmedia specialises in SEO for big-name brands, including Sony Ericsson, MTV and British Airways and has been onrepparttar 127735 lookout for a smaller company to bring underrepparttar 127736 bigmouthmedia umbrella to focus onrepparttar 127737 growing SME search marketing marketplace and to take advantage ofrepparttar 127738 numerous enquiries received by bigmouthmedia every week as a result of its own top search engine rankings.

Bigmouthmedia’s MD Steve Leach says “The SME markets has had a raw deal from search marketing; it’s this end ofrepparttar 127739 market that is most rife with dodgy SEO services and bedroom bandits. Bigmouthmedia plans to use its 8 years of industry leading SEO experience working with some ofrepparttar 127740 biggest brands to providerepparttar 127741 first real cost effective SME SEO service”.

Optimiser will initially be rolled out inrepparttar 127742 UK with plans thereafter to follow bigmouthmedia’s example and roll out torepparttar 127743 18 languages & 41 countries. The service will be offered through ISP and Enterprise partnerships as well as direct sales. Fabio Torlini, Marketing Director of leading Managed hosting provider, Rackspace Managed Hosting said “The Optimiser service is a welcome relief forrepparttar 127744 SME market. At long last they have a well known, ethical big brand to trust with their search marketing needs withrepparttar 127745 knowledge that Optimiser won’t outgrow them atrepparttar 127746 first whiff of larger clients”

Link popularity improvement tutorial

Written by Maarten Van Ruitenburg


Introduction:

Improving your link popularity is a big part of optimizing your website for search engines. Many webmasters ignore this very rewarding process. The most common reason for this isrepparttar time it takes. Many webmasters just don’t haverepparttar 127734 time. There are services out there that will do this for you, but if you haverepparttar 127735 time to do this yourself, I highly recommend you to do this! Please take some time to read through this article and learn how you can getrepparttar 127736 most out of improving your link popularity in a short amount of time.

What not to do:

One thing that is very important isrepparttar 127737 quality ofrepparttar 127738 links that link to your website. Links pointing to your from a low ranking, low traffic and unrelated website are very close to pointless. Before we go through he few steps to building a quality link directory, there are a few things you need to know not to do:

- Do not add your link to a large link list that many webmasters upload to their website and consist of links only. This is considered a link farm. Important search engines like Google recognize these links pages as link farms and will not count these as incoming links. In fact it could hurt your rankings. Some other search engines are know for banning your websites if you participate in one of these link farms.

- Do not create a link directory and use this directory for multiple websites. Not only does this get close to being a link farm, it also creates a “links nest”. It is very easy for search engine spiders to recignize that all these pages arerepparttar 127739 same.

- Do not use Zeus for creating your links pages. Google does not spider links pages created by this program which makes it pointless.

- Do not decide whether you will link to a website just because of its Google Page Rank. If it is a nice professional website, and it is a good resource for your visitors, you should definatley link to it!

8 Steps to improving your link popularity successfully:

1. To makerepparttar 127740 process of searching for links and building your link directory easier and time saving, we recommend using Arelis (Axandras Reciprocal Link Solution) . This award winning program will search for potential link partners and also create your link directories however you like them. The link directory pages are fully customizable to matchrepparttar 127741 looks of your website. It will also help you sending out emails to webmasters to ask them to trade links.

2. To evaluate each potential link partner website we recommend usingrepparttar 127742 Google toolbar as well asrepparttar 127743 Alexa toolbar. These toolbars will help you evaluate each website you visit. The Google toolbar will tell yourepparttar 127744 page rank ofrepparttar 127745 website you are visiting (although you should not entirely base your results on this!) andrepparttar 127746 Alexa toolbar will tell you what kind of traffic rankingsrepparttar 127747 potential link partner has. There is no sense requesting a link exchange with a low traffic website. If it hardly gets any visitors itself, how many will you receive from it? By finding outrepparttar 127748 page rank you will know how much value Google will put into that link. A page rank over 4/10 will affect your rankings. But also keep in mind that a page with a Page Rank of 1 can be a PR4 next month!

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