The Gurus all tell us this is
way to sell on web or this is way. New ways and techniques are daily mailed to my inbox telling me if I just do “this” then I will be a success selling on web.However, psychology of selling everything goes through A simple process that is not a secret. The formula has been taught us ever since we have first been on web. You know this secret if you are a newbie or a seasoned veteran selling on web.
First you must get customers attention. How do you do this? First of all customers on web are searchers by that I mean they get on their computers, go to a search engine and search for specific things they want to know about or buy. So it makes sense that your site title, where you are ranked on search engine and your description of your site are first ways to get their attention. Ok, say you have done a good job of that so you get them to your website.
You are still trying to capture their attention. So snappy headlines and good content will get their attention. They are not ready to buy yet. You shouldn't even be trying to sell them at this point. What you present on website will either encourage them to come back or they will just click away and never return. So not only good content about subject that they are looking for is essential. How about a five day course. This accomplishes two things it gets them to give you their email and you are giving them good content. Make this course personal and dynamic and you have gained trust. Perhaps you first get them to join your ezine. Where again you get their email, give them really good content and have a chance to interact with them. Again you are building trust and forming a relationship with a real person. This is not instant. Relationships take time.
